On-Cor Consumer Insights

Who buys On-Cor?

A On-Cor consumer is generally lower income, African American, and upper middle age. On-Cor consumers are more likely to purchase On-Cor during larger pantry stocking trips. Brands such as Banquet, Totino's Pizza Rolls, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

On-Cor Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.60

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

On-Cor Consumer Demographics

demographic
index
Female
98
Male
122
<24
88
25-34
94
35-44
102
45-54
112
55-64
92
65+
76
African American
116
Asian
39
Caucasian
111
Hispanic
57
demographic
index
Has Kids
105
No Kids
88
- $20k
151
$20k-40k
161
$40k-60k
119
$60k-80k
88
$80k-100k
78
$100k-125k
62
$125k +
30
No College
169
College
95
Adv. Degree
44

Understand On-Cor Consumer Behavior

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On-Cor Basket Affinity & Size

brand
basket affinity
Banquet 10.5x
Totino's Pizza Rolls 7.6x
Birds Eye 7.3x
Pop-Tarts 6.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
517

Where is On-Cor Purchased?

channels
index
Club
0
Dollar
31
Drug
17
Food
247
Gas & Convenience
15
Mass
32
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Hawaiian Punch 1.8x
Entenmann's 1.8x
Perdue 1.8x

How Did They Pay?

method
index
Cash
109
Credit
82
Debit
89
Food Stamps
299

When is On-Cor Purchased?

day of week
Sun
17.1%
Mon
14.6%
Tue
13.1%
Wed
12.2%
Thu
11.2%
Fri
15.5%
Sat
16.3%
time of day
Morning
14.8%
Noon
15.6%
Afternoon
34.6%
Evening
29.3%
Late
5.8%

About Our On-Cor Consumer Insights

How do we know who buys On-Cor? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the On-Cor consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.