On-Cor Classics Consumer Insights

Who buys On-Cor Classics? On-Cor Classics consumers are generally very low income, Caucasian, and adolescent age. On-Cor Classics consumers are more likely to purchase On-Cor Classics during larger pantry stocking trips. Brands such as Banquet, Totino's Party Pizza, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

On-Cor Classics Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
4.0%
Total Basket $ (median)
$83.25

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  • Recent demographic data

On-Cor Classics Consumer Demographics

demographic
index
Female
99
Male
107
<24
123
25-34
116
35-44
106
45-54
92
55-64
44
65+
63
African American
61
Asian
25
Caucasian
111
Hispanic
104
demographic
index
Has Kids
109
No Kids
79
- $20k
155
$20k-40k
136
$40k-60k
117
$60k-80k
115
$80k-100k
78
$100k-125k
73
$125k +
15
No College
194
College
85
Adv. Degree
61

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On-Cor Classics Basket Affinity & Size

brand
basket affinity
Banquet 15.5x
Totino's Party Pizza 10.6x
Chef Boyardee 7.7x
Birds Eye Steamfresh 7.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
110
Pantry Stocking (21+ Items)
592

Where is On-Cor Classics Purchased?

channels
index
Dollar
63
Drug
44
Food
86
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.1x
Marlboro 2.1x
Monster Energy 2.0x
Utz 1.9x

How Did They Pay?

method
index
Cash
130
Credit
60
Debit
95
Food Stamps
338

When is On-Cor Classics Purchased?

day of week
Sun
19.5%
Mon
14.1%
Tue
14.2%
Wed
9.8%
Thu
11.6%
Fri
14.0%
Sat
16.8%
time of day
Morning
13.2%
Noon
16.6%
Afternoon
32.1%
Evening
29.5%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do On-Cor Classics consumers purchase?

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Why do On-Cor Classics consumers try new brands?

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Where do On-Cor Classics consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the On-Cor Classics Target Market

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Who actually buys On-Cor Classics? Do these consumers match the intended target market of On-Cor Classics?

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What motivates the target market to purchase On-Cor Classics?

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What other target market should On-Cor Classics look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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