On-Cor Traditionals Consumer Insights

Who buys On-Cor Traditionals? On-Cor Traditionals consumers are generally very low income, African American, and adolescent age. On-Cor Traditionals consumers are more likely to purchase On-Cor Traditionals during larger pantry stocking trips. Brands such as Banquet, Birds Eye Steamfresh, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

On-Cor Traditionals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.43
% of Basket $ (median)
3.5%
Total Basket $ (median)
$70.41

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On-Cor Traditionals Consumer Demographics

demographic
index
Female
99
Male
112
<24
127
25-34
108
35-44
104
45-54
92
55-64
62
65+
98
African American
174
Asian
20
Caucasian
112
Hispanic
38
demographic
index
Has Kids
107
No Kids
84
- $20k
154
$20k-40k
151
$40k-60k
142
$60k-80k
84
$80k-100k
82
$100k-125k
40
$125k +
30
No College
206
College
87
Adv. Degree
37

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On-Cor Traditionals Basket Affinity & Size

brand
basket affinity
Banquet 15.8x
Birds Eye Steamfresh 8.0x
Bar-S 7.9x
Maruchan Ramen 7.6x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
571

Where is On-Cor Traditionals Purchased?

channels
index
Dollar
140
Drug
50
Food
45
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x
Banquet 1.8x
Totino's Pizza Rolls 1.8x

How Did They Pay?

method
index
Cash
128
Credit
60
Debit
89
Food Stamps
392

When is On-Cor Traditionals Purchased?

day of week
Sun
19.1%
Mon
12.7%
Tue
13.6%
Wed
11.9%
Thu
11.1%
Fri
14.4%
Sat
17.1%
time of day
Morning
13.0%
Noon
15.8%
Afternoon
36.7%
Evening
27.2%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do On-Cor Traditionals consumers purchase?

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Why do On-Cor Traditionals consumers try new brands?

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Where do On-Cor Traditionals consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the On-Cor Traditionals Target Market

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Who actually buys On-Cor Traditionals? Do these consumers match the intended target market of On-Cor Traditionals?

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What motivates the target market to purchase On-Cor Traditionals?

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What other target market should On-Cor Traditionals look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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