O.N.E. Consumer Insights

Who buys O.N.E.?

A O.N.E. consumer is generally lower income, Hispanic, and adolescent age. O.N.E. consumers are more likely to purchase O.N.E. during larger pantry stocking trips. Brands such as Aquafina, King's Hawaiian, and Silk also tend to be purchased in the same trip. See sample consumer insights data below.

O.N.E. Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
8.3%
Total Basket $ (median)
$46.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

O.N.E. Consumer Demographics

demographic
index
Female
100
Male
97
<24
146
25-34
132
35-44
87
45-54
104
55-64
55
65+
33
African American
112
Asian
198
Caucasian
70
Hispanic
235
demographic
index
Has Kids
98
No Kids
105
- $20k
160
$20k-40k
171
$40k-60k
94
$60k-80k
78
$80k-100k
65
$100k-125k
81
$125k +
64
No College
74
College
103
Adv. Degree
115

Understand O.N.E. Consumer Behavior

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O.N.E. Basket Affinity & Size

brand
basket affinity
Aquafina 20.0x
King's Hawaiian 10.8x
Silk 9.0x
Marketside 7.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
331

Where is O.N.E. Purchased?

channels
index
Dollar
26
Drug
60
Food
117
Gas & Convenience
22
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Oroweat 1.7x
Gold Peak 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
148
Credit
77
Debit
90
Food Stamps
171

When is O.N.E. Purchased?

day of week
Sun
14.7%
Mon
11.5%
Tue
14.6%
Wed
13.1%
Thu
16.2%
Fri
13.7%
Sat
16.2%
time of day
Morning
14.5%
Noon
14.5%
Afternoon
30.3%
Evening
32.2%
Late
8.5%

About Our O.N.E. Consumer Insights

How do we know who buys O.N.E.? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the O.N.E. consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.