O.N.E. Consumer Insights

Who buys O.N.E.? O.N.E. consumers are generally lower income, Hispanic, and adolescent age. O.N.E. consumers are more likely to purchase O.N.E. during larger pantry stocking trips. Brands such as Aquafina, King's Hawaiian, and Silk also tend to be purchased in the same trip. Sample consumer insights data below.

O.N.E. Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
8.3%
Total Basket $ (median)
$46.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

O.N.E. Consumer Demographics

demographic
index
Female
100
Male
97
<24
146
25-34
132
35-44
87
45-54
104
55-64
55
65+
33
African American
112
Asian
198
Caucasian
70
Hispanic
235
demographic
index
Has Kids
98
No Kids
105
- $20k
160
$20k-40k
171
$40k-60k
94
$60k-80k
78
$80k-100k
65
$100k-125k
81
$125k +
64
No College
74
College
103
Adv. Degree
115

Understand O.N.E. Consumer Behavior

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O.N.E. Basket Affinity & Size

brand
basket affinity
Aquafina 20.0x
King's Hawaiian 10.8x
Silk 9.0x
Marketside 7.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
331

Where is O.N.E. Purchased?

channels
index
Dollar
26
Drug
60
Food
117
Gas & Convenience
22
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.8x
Oroweat 1.7x
Gold Peak 1.6x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
148
Credit
77
Debit
90
Food Stamps
171

When is O.N.E. Purchased?

day of week
Sun
14.7%
Mon
11.5%
Tue
14.6%
Wed
13.1%
Thu
16.2%
Fri
13.7%
Sat
16.2%
time of day
Morning
14.5%
Noon
14.5%
Afternoon
30.3%
Evening
32.2%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do O.N.E. consumers purchase?

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Why do O.N.E. consumers try new brands?

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Where do O.N.E. consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the O.N.E. Target Market

Arrow and target

Who actually buys O.N.E.? Do these consumers match the intended target market of O.N.E.?

Thought bubble

What motivates the target market to purchase O.N.E.?

magnifying glass

What other target market should O.N.E. look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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