One A Day Consumer Insights

Who buys One A Day?

A One A Day consumer is generally higher income, Asian, and adolescent age. One A Day consumers are more likely to purchase One A Day during larger pantry stocking trips. Brands such as Secret, Swiffer, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

One A Day Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.00
% of Basket $ (median)
14.8%
Total Basket $ (median)
$60.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

One A Day Consumer Demographics

demographic
index
Female
99
Male
111
<24
147
25-34
110
35-44
91
45-54
95
55-64
109
65+
87
African American
113
Asian
149
Caucasian
96
Hispanic
87
demographic
index
Has Kids
92
No Kids
119
- $20k
104
$20k-40k
94
$40k-60k
97
$60k-80k
97
$80k-100k
101
$100k-125k
107
$125k +
105
No College
90
College
100
Adv. Degree
114

Understand One A Day Consumer Behavior

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One A Day Basket Affinity & Size

brand
basket affinity
Secret 5.8x
Swiffer 5.0x
Listerine 4.9x
Neutrogena 4.9x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
318

Where is One A Day Purchased?

channels
index
Beauty
19
Club
163
Dollar
43
Drug
238
Food
46
Gas & Convenience
1
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.3x
General Mills Fiber One 1.3x
Listerine 1.3x
Febreze 1.3x

How Did They Pay?

method
index
Cash
97
Credit
103
Debit
106
Food Stamps
35

When is One A Day Purchased?

day of week
Sun
18.2%
Mon
13.4%
Tue
12.2%
Wed
11.7%
Thu
11.7%
Fri
14.4%
Sat
18.3%
time of day
Morning
13.8%
Noon
18.5%
Afternoon
35.9%
Evening
26.2%
Late
5.5%

About Our One A Day Consumer Insights

How do we know who buys One A Day? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the One A Day consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.