Onyx Consumer Insights

Who buys Onyx?

A Onyx consumer is generally very low income, African American, and adolescent age. Onyx consumers are more likely to purchase Onyx during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Onyx Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$58.93

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Onyx Consumer Demographics

demographic
index
Female
103
Male
67
<24
163
25-34
102
35-44
91
45-54
96
55-64
129
65+
86
African American
138
Asian
76
Caucasian
97
Hispanic
114
demographic
index
Has Kids
95
No Kids
112
- $20k
128
$20k-40k
118
$40k-60k
109
$60k-80k
90
$80k-100k
81
$100k-125k
96
$125k +
83
No College
128
College
98
Adv. Degree
77

Understand Onyx Consumer Behavior

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Onyx Basket Affinity & Size

brand
basket affinity
CoverGirl 10.6x
Neutrogena 9.7x
Olay 5.6x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
315

Where is Onyx Purchased?

channels
index
Beauty
61
Club
17
Drug
5
Food
3
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Ro-Tel 1.5x
CoverGirl 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
96
Credit
96
Debit
114
Food Stamps
60

When is Onyx Purchased?

day of week
Sun
17.5%
Mon
11.5%
Tue
12.4%
Wed
11.9%
Thu
13.7%
Fri
17.5%
Sat
15.5%
time of day
Morning
12.0%
Noon
17.7%
Afternoon
33.2%
Evening
26.7%
Late
10.3%

About Our Onyx Consumer Insights

How do we know who buys Onyx? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Onyx consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.