Onyx Consumer Insights

Who buys Onyx?

A Onyx consumer is generally very low income, African American, and adolescent age. Onyx consumers are more likely to purchase Onyx during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Onyx Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$58.93

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Onyx Consumer Demographics

demographic
index
Female
103
Male
67
<24
163
25-34
102
35-44
91
45-54
96
55-64
129
65+
86
African American
138
Asian
76
Caucasian
97
Hispanic
114
demographic
index
Has Kids
95
No Kids
112
- $20k
128
$20k-40k
118
$40k-60k
109
$60k-80k
90
$80k-100k
81
$100k-125k
96
$125k +
83
No College
128
College
98
Adv. Degree
77

Understand Onyx Consumer Behavior

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Onyx Basket Affinity & Size

brand
basket affinity
CoverGirl 10.6x
Neutrogena 9.7x
Olay 5.6x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
315

Where is Onyx Purchased?

channels
index
Beauty
61
Club
17
Drug
5
Food
3
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Ro-Tel 1.5x
CoverGirl 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
96
Credit
96
Debit
114
Food Stamps
60

When is Onyx Purchased?

day of week
Sun
17.5%
Mon
11.5%
Tue
12.4%
Wed
11.9%
Thu
13.7%
Fri
17.5%
Sat
15.5%
time of day
Morning
12.0%
Noon
17.7%
Afternoon
33.2%
Evening
26.7%
Late
10.3%

Get More Onyx Data

Contact us for the latest Onyx consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Onyx consumers switch to?

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Why do consumers stop buying Onyx products?

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Which retailers do Onyx shoppers prefer to shop at?

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What motivates consumers to try Onyx products?

Research the Onyx Target Market

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Who actually buys Onyx? Do these consumers match the intended target market of Onyx?

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What motivates the target market to buy Onyx?

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What other target market should Onyx look at?

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Which other brands have a similar target market?

About Our Onyx Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.