Onyx Consumer Insights

Who buys Onyx? Onyx consumers are generally very low income, African American, and adolescent age. Onyx consumers are more likely to purchase Onyx during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Onyx Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$58.93

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Onyx Consumer Demographics

demographic
index
Female
103
Male
67
<24
163
25-34
102
35-44
91
45-54
96
55-64
129
65+
86
African American
138
Asian
76
Caucasian
97
Hispanic
114
demographic
index
Has Kids
95
No Kids
112
- $20k
128
$20k-40k
118
$40k-60k
109
$60k-80k
90
$80k-100k
81
$100k-125k
96
$125k +
83
No College
128
College
98
Adv. Degree
77

Understand Onyx Consumer Behavior

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Onyx Basket Affinity & Size

brand
basket affinity
CoverGirl 10.6x
Neutrogena 9.7x
Olay 5.6x
Oral-B 5.5x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
315

Where is Onyx Purchased?

channels
index
Beauty
61
Club
17
Drug
5
Food
3
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Ro-Tel 1.5x
CoverGirl 1.5x
Blue Bonnet 1.5x

How Did They Pay?

method
index
Cash
96
Credit
96
Debit
114
Food Stamps
60

When is Onyx Purchased?

day of week
Sun
17.5%
Mon
11.5%
Tue
12.4%
Wed
11.9%
Thu
13.7%
Fri
17.5%
Sat
15.5%
time of day
Morning
12.0%
Noon
17.7%
Afternoon
33.2%
Evening
26.7%
Late
10.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Onyx consumers purchase?

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Why do Onyx consumers try new brands?

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Where do Onyx consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Onyx Target Market

Arrow and target

Who actually buys Onyx? Do these consumers match the intended target market of Onyx?

Thought bubble

What motivates the target market to purchase Onyx?

magnifying glass

What other target market should Onyx look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us