OP (Ocean Pacific) Consumer Insights

Who buys OP (Ocean Pacific)?

A OP (Ocean Pacific) consumer is generally lower income, Caucasian, and lower middle age. OP (Ocean Pacific) consumers are more likely to purchase OP (Ocean Pacific) during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

OP (Ocean Pacific) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.97
% of Basket $ (median)
13.6%
Total Basket $ (median)
$65.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OP (Ocean Pacific) Consumer Demographics

demographic
index
Female
103
Male
73
<24
84
25-34
103
35-44
110
45-54
90
55-64
79
65+
65
African American
81
Asian
60
Caucasian
105
Hispanic
100
demographic
index
Has Kids
117
No Kids
62
- $20k
109
$20k-40k
112
$40k-60k
105
$60k-80k
97
$80k-100k
97
$100k-125k
99
$125k +
79
No College
112
College
101
Adv. Degree
83

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OP (Ocean Pacific) Basket Affinity & Size

brand
basket affinity
Crayola 5.1x
Gerber Graduates 4.9x
Neutrogena 4.8x
CoverGirl 4.7x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
289

Where is OP (Ocean Pacific) Purchased?

channels
index
Dollar
2
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Sunbeam 1.4x
Sunny Meadow 1.4x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
95
Credit
96
Debit
114
Food Stamps
64

When is OP (Ocean Pacific) Purchased?

day of week
Sun
15.7%
Mon
11.6%
Tue
11.3%
Wed
11.5%
Thu
12.7%
Fri
17.0%
Sat
20.3%
time of day
Morning
14.6%
Noon
17.8%
Afternoon
33.5%
Evening
25.2%
Late
9.0%

About Our OP (Ocean Pacific) Consumer Insights

How do we know who buys OP (Ocean Pacific)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the OP (Ocean Pacific) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.