Open Pit Consumer Insights

Who buys Open Pit? A Open Pit consumer is generally lower income, African American, and older age. Open Pit consumers are more likely to purchase Open Pit during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Vlasic, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Open Pit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$61.07

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Open Pit Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
93
35-44
92
45-54
115
55-64
124
65+
111
African American
222
Asian
38
Caucasian
108
Hispanic
37
demographic
index
Has Kids
94
No Kids
113
- $20k
96
$20k-40k
131
$40k-60k
108
$60k-80k
111
$80k-100k
102
$100k-125k
67
$125k +
60
No College
134
College
95
Adv. Degree
83

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Open Pit Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.6x
Vlasic 7.5x
Blue Bonnet 6.1x
Sweet Baby Ray's 5.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
488

Where is Open Pit Purchased?

channels
index
Club
13
Dollar
19
Drug
56
Food
165
Gas & Convenience
4
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Diet Pepsi 1.6x
Totino's Pizza Rolls 1.6x
Twizzlers 1.6x

How Did They Pay?

method
index
Cash
123
Credit
91
Debit
82
Food Stamps
226

When is Open Pit Purchased?

day of week
Sun
17.0%
Mon
13.3%
Tue
11.2%
Wed
12.5%
Thu
12.0%
Fri
16.6%
Sat
17.4%
time of day
Morning
16.8%
Noon
16.9%
Afternoon
34.3%
Evening
25.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Open Pit consumers purchase?

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Why do Open Pit consumers try new brands?

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Where do Open Pit consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Open Pit Target Market

Arrow and target

Who actually buys Open Pit? Do these consumers match the intended target market of Open Pit?

Thought bubble

What motivates the target market to purchase Open Pit?

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What other target market should Open Pit look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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