Open Pit Consumer Insights

Who buys Open Pit?

A Open Pit consumer is generally lower income, African American, and older age. Open Pit consumers are more likely to purchase Open Pit during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Vlasic, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Open Pit Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.5%
Total Basket $ (median)
$61.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Open Pit Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
93
35-44
92
45-54
115
55-64
124
65+
111
African American
222
Asian
38
Caucasian
108
Hispanic
37
demographic
index
Has Kids
94
No Kids
113
- $20k
96
$20k-40k
131
$40k-60k
108
$60k-80k
111
$80k-100k
102
$100k-125k
67
$125k +
60
No College
134
College
95
Adv. Degree
83

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Open Pit Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 7.6x
Vlasic 7.5x
Blue Bonnet 6.1x
Sweet Baby Ray's 5.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
488

Where is Open Pit Purchased?

channels
index
Club
13
Dollar
19
Drug
56
Food
165
Gas & Convenience
4
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Diet Pepsi 1.6x
Totino's Pizza Rolls 1.6x
Twizzlers 1.6x

How Did They Pay?

method
index
Cash
123
Credit
91
Debit
82
Food Stamps
226

When is Open Pit Purchased?

day of week
Sun
17.0%
Mon
13.3%
Tue
11.2%
Wed
12.5%
Thu
12.0%
Fri
16.6%
Sat
17.4%
time of day
Morning
16.8%
Noon
16.9%
Afternoon
34.3%
Evening
25.6%
Late
6.4%

Get More Open Pit Data

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Find Answers to Questions

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Which brands do Open Pit consumers switch to?

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Why do consumers stop buying Open Pit products?

Store front

Which retailers do Open Pit shoppers prefer to shop at?

Sale sign

What motivates consumers to try Open Pit products?

Research the Open Pit Target Market

Arrow and target

Who actually buys Open Pit? Do these consumers match the intended target market of Open Pit?

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What motivates the target market to buy Open Pit?

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What other target market should Open Pit look at?

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Which other brands have a similar target market?

About Our Open Pit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.