Opi Consumer Insights

Who buys Opi?

A Opi consumer is generally very low income, African American, and adolescent age. Opi consumers are more likely to purchase Opi during larger pantry stocking trips. Brands such as Neutrogena, Energizer, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Opi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
17.8%
Total Basket $ (median)
$44.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Opi Consumer Demographics

demographic
index
Female
103
Male
71
<24
128
25-34
110
35-44
92
45-54
96
55-64
104
65+
106
African American
108
Asian
102
Caucasian
102
Hispanic
72
demographic
index
Has Kids
89
No Kids
126
- $20k
114
$20k-40k
110
$40k-60k
93
$60k-80k
93
$80k-100k
98
$100k-125k
92
$125k +
110
No College
100
College
99
Adv. Degree
103

Understand Opi Consumer Behavior

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Opi Basket Affinity & Size

brand
basket affinity
Neutrogena 9.7x
Energizer 8.1x
Olay 7.5x
CoverGirl 7.0x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
175

Where is Opi Purchased?

channels
index
Beauty
21880
Club
10
Dollar
24
Drug
56
Food
26
Gas & Convenience
16
Mass
94
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
Marlboro Gold Pack 1.4x
Ro-Tel 1.3x
TRESemme 1.3x

How Did They Pay?

method
index
Cash
87
Credit
143
Debit
78
Food Stamps
29

When is Opi Purchased?

day of week
Sun
12.8%
Mon
12.1%
Tue
11.9%
Wed
12.6%
Thu
15.1%
Fri
16.9%
Sat
18.6%
time of day
Morning
14.5%
Noon
18.7%
Afternoon
37.3%
Evening
24.1%
Late
5.5%

Get More Opi Data

Better understand Opi consumers with the latest demographic and purchase data.

Get Data - Contact Us

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Find Answers to Questions

One arrow going a different direction

Which brands do Opi consumers switch to?

Stop sign

Why do consumers stop buying Opi products?

Store front

Which retailers do Opi shoppers prefer to shop at?

Sale sign

What motivates consumers to try Opi products?

Research the Opi Target Market

Arrow and target

Who actually buys Opi? Do these consumers match the intended target market of Opi?

Thought bubble

What motivates the target market to buy Opi?

Magnifying glass

What other target market should Opi look at?

Venn diagram

Which other brands have a similar target market?

About Our Opi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.