Oppenheimer Consumer Insights

Who buys Oppenheimer?

A Oppenheimer consumer is generally very high income, Asian, and older age. Oppenheimer consumers are more likely to purchase Oppenheimer during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. See sample consumer insights data below.

Oppenheimer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$104.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oppenheimer Consumer Demographics

demographic
index
Female
97
Male
126
<24
106
25-34
88
35-44
100
45-54
101
55-64
133
65+
109
African American
97
Asian
137
Caucasian
98
Hispanic
82
demographic
index
Has Kids
98
No Kids
106
- $20k
57
$20k-40k
76
$40k-60k
80
$60k-80k
110
$80k-100k
122
$100k-125k
124
$125k +
129
No College
74
College
99
Adv. Degree
135

Understand Oppenheimer Consumer Behavior

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Oppenheimer Basket Affinity & Size

brand
basket affinity
Taylor Farms 25.4x
Generic Pma 19.6x
Del Monte 12.2x
Sabra 8.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
222
Pantry Stocking (21+ Items)
303

Where is Oppenheimer Purchased?

channels
index
Club
738
Drug
5
Food
18
Mass
37
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Dannon Oikos 1.6x
Jennie-O 1.5x
Generic Pma 1.5x

How Did They Pay?

method
index
Cash
64
Credit
117
Debit
108
Food Stamps
87

When is Oppenheimer Purchased?

day of week
Sun
18.0%
Mon
13.6%
Tue
11.4%
Wed
11.0%
Thu
12.0%
Fri
13.9%
Sat
20.1%
time of day
Morning
13.0%
Noon
19.2%
Afternoon
39.1%
Evening
26.9%
Late
1.9%

About Our Oppenheimer Consumer Insights

How do we know who buys Oppenheimer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oppenheimer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.