Oppenheimer Consumer Insights

Who buys Oppenheimer?

A Oppenheimer consumer is generally very high income, Asian, and older age. Oppenheimer consumers are more likely to purchase Oppenheimer during larger pantry stocking trips. Brands such as Taylor Farms, Generic Pma, and Del Monte also tend to be purchased in the same trip. Sample consumer insights data below.

Oppenheimer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
5.7%
Total Basket $ (median)
$104.40

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oppenheimer Consumer Demographics

demographic
index
Female
97
Male
126
<24
106
25-34
88
35-44
100
45-54
101
55-64
133
65+
109
African American
97
Asian
137
Caucasian
98
Hispanic
82
demographic
index
Has Kids
98
No Kids
106
- $20k
57
$20k-40k
76
$40k-60k
80
$60k-80k
110
$80k-100k
122
$100k-125k
124
$125k +
129
No College
74
College
99
Adv. Degree
135

Understand Oppenheimer Consumer Behavior

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Oppenheimer Basket Affinity & Size

brand
basket affinity
Taylor Farms 25.4x
Generic Pma 19.6x
Del Monte 12.2x
Sabra 8.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
222
Pantry Stocking (21+ Items)
303

Where is Oppenheimer Purchased?

channels
index
Club
738
Drug
5
Food
18
Mass
37
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Dannon Oikos 1.6x
Jennie-O 1.5x
Generic Pma 1.5x

How Did They Pay?

method
index
Cash
64
Credit
117
Debit
108
Food Stamps
87

When is Oppenheimer Purchased?

day of week
Sun
18.0%
Mon
13.6%
Tue
11.4%
Wed
11.0%
Thu
12.0%
Fri
13.9%
Sat
20.1%
time of day
Morning
13.0%
Noon
19.2%
Afternoon
39.1%
Evening
26.9%
Late
1.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oppenheimer consumers purchase?

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Why do Oppenheimer consumers try new brands?

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Where do Oppenheimer consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oppenheimer Target Market

Arrow and target

Who actually buys Oppenheimer? Do these consumers match the intended target market of Oppenheimer?

Thought bubble

What motivates the target market to purchase Oppenheimer?

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What other target market should Oppenheimer look at?

venn diagram

Which other brands have a similar target market?

About Our Oppenheimer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.