OPTI-FREE Consumer Insights

Who buys OPTI-FREE?

A OPTI-FREE consumer is generally very high income, Asian, and adolescent age. OPTI-FREE consumers are more likely to purchase OPTI-FREE during larger pantry stocking trips. Brands such as Olay, Neutrogena, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

OPTI-FREE Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.98
% of Basket $ (median)
18.9%
Total Basket $ (median)
$52.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OPTI-FREE Consumer Demographics

demographic
index
Female
100
Male
100
<24
131
25-34
102
35-44
100
45-54
104
55-64
78
65+
78
African American
62
Asian
175
Caucasian
96
Hispanic
90
demographic
index
Has Kids
95
No Kids
110
- $20k
75
$20k-40k
86
$40k-60k
87
$60k-80k
98
$80k-100k
119
$100k-125k
108
$125k +
131
No College
73
College
101
Adv. Degree
129

Understand OPTI-FREE Consumer Behavior

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OPTI-FREE Basket Affinity & Size

brand
basket affinity
Olay 7.8x
Neutrogena 7.1x
Listerine 6.9x
TRESemme 6.7x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
272

Where is OPTI-FREE Purchased?

channels
index
Beauty
36
Club
157
Dollar
41
Drug
301
Food
37
Gas & Convenience
0
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Listerine 1.3x
Neutrogena 1.3x
Skippy 1.3x

How Did They Pay?

method
index
Cash
80
Credit
116
Debit
104
Food Stamps
17

When is OPTI-FREE Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
12.1%
Wed
12.3%
Thu
11.7%
Fri
14.9%
Sat
18.9%
time of day
Morning
12.9%
Noon
17.7%
Afternoon
35.7%
Evening
27.3%
Late
6.4%

Get More OPTI-FREE Data

Better understand OPTI-FREE consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do OPTI-FREE consumers switch to?

Stop sign

Why do consumers stop buying OPTI-FREE products?

Store front

Which retailers do OPTI-FREE shoppers prefer to shop at?

Sale sign

What motivates consumers to try OPTI-FREE products?

Research the OPTI-FREE Target Market

Arrow and target

Who actually buys OPTI-FREE? Do these consumers match the intended target market of OPTI-FREE?

Thought bubble

What motivates the target market to buy OPTI-FREE?

Magnifying glass

What other target market should OPTI-FREE look at?

Venn diagram

Which other brands have a similar target market?

About Our OPTI-FREE Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.