OPTI-FREE Consumer Insights

Who buys OPTI-FREE? A OPTI-FREE consumer is generally very high income, Asian, and adolescent age. OPTI-FREE consumers are more likely to purchase OPTI-FREE during larger pantry stocking trips. Brands such as Olay, Neutrogena, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

OPTI-FREE Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
18.9%
Total Basket $ (median)
$52.89

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

OPTI-FREE Consumer Demographics

demographic
index
Female
100
Male
100
<24
131
25-34
102
35-44
100
45-54
104
55-64
78
65+
78
African American
62
Asian
175
Caucasian
96
Hispanic
90
demographic
index
Has Kids
95
No Kids
110
- $20k
75
$20k-40k
86
$40k-60k
87
$60k-80k
98
$80k-100k
119
$100k-125k
108
$125k +
131
No College
73
College
101
Adv. Degree
129

Understand OPTI-FREE Consumer Behavior

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OPTI-FREE Basket Affinity & Size

brand
basket affinity
Olay 7.8x
Neutrogena 7.1x
Listerine 6.9x
TRESemme 6.7x
basket size
index
Urgent Need (1-2 Items)
37
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
272

Where is OPTI-FREE Purchased?

channels
index
Beauty
36
Club
157
Dollar
41
Drug
301
Food
37
Gas & Convenience
0
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.4x
Listerine 1.3x
Neutrogena 1.3x
Skippy 1.3x

How Did They Pay?

method
index
Cash
80
Credit
116
Debit
104
Food Stamps
17

When is OPTI-FREE Purchased?

day of week
Sun
17.4%
Mon
12.7%
Tue
12.1%
Wed
12.3%
Thu
11.7%
Fri
14.9%
Sat
18.9%
time of day
Morning
12.9%
Noon
17.7%
Afternoon
35.7%
Evening
27.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do OPTI-FREE consumers purchase?

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Why do OPTI-FREE consumers try new brands?

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Where do OPTI-FREE consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the OPTI-FREE Target Market

Arrow and target

Who actually buys OPTI-FREE? Do these consumers match the intended target market of OPTI-FREE?

Thought bubble

What motivates the target market to purchase OPTI-FREE?

magnifying glass

What other target market should OPTI-FREE look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us