Optimum Nutrition Complete Protein Diet Consumer Insights

Who buys Optimum Nutrition Complete Protein Diet?

A Optimum Nutrition Complete Protein Diet consumer is generally higher income, Asian, and upper middle age. Optimum Nutrition Complete Protein Diet consumers are more likely to purchase Optimum Nutrition Complete Protein Diet during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Ball Park also tend to be purchased in the same trip. See sample consumer insights data below.

Optimum Nutrition Complete Protein Diet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.39
% of Basket $ (median)
2.2%
Total Basket $ (median)
$64.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Optimum Nutrition Complete Protein Diet Consumer Demographics

demographic
index
Female
97
Male
125
<24
37
25-34
75
35-44
107
45-54
129
55-64
123
65+
39
African American
74
Asian
121
Caucasian
97
Hispanic
116
demographic
index
Has Kids
110
No Kids
78
- $20k
66
$20k-40k
73
$40k-60k
95
$60k-80k
109
$80k-100k
117
$100k-125k
134
$125k +
101
No College
107
College
99
Adv. Degree
96

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Optimum Nutrition Complete Protein Diet Basket Affinity & Size

brand
basket affinity
Perdue 18.1x
Entenmann's 15.3x
Ball Park 14.4x
Goya 12.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
515

Where is Optimum Nutrition Complete Protein Diet Purchased?

channels
index
Club
161
Drug
0
Food
247
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 3.4x
Entenmann's 3.2x
Utz 2.9x
Goya 2.6x

How Did They Pay?

method
index
Cash
117
Credit
100
Debit
94
Food Stamps
81

When is Optimum Nutrition Complete Protein Diet Purchased?

day of week
Sun
17.2%
Mon
11.6%
Tue
7.6%
Wed
10.4%
Thu
12.7%
Fri
18.5%
Sat
21.9%
time of day
Morning
18.0%
Noon
19.8%
Afternoon
36.1%
Evening
22.0%
Late
4.0%

Get More Optimum Nutrition Complete Protein Diet Data

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Find Answers to Questions

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Which brands do Optimum Nutrition Complete Protein Diet consumers switch to?

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Why do consumers stop buying Optimum Nutrition Complete Protein Diet products?

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Which retailers do Optimum Nutrition Complete Protein Diet shoppers prefer to shop at?

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What motivates consumers to try Optimum Nutrition Complete Protein Diet products?

Research the Optimum Nutrition Complete Protein Diet Target Market

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Who actually buys Optimum Nutrition Complete Protein Diet? Do these consumers match the intended target market of Optimum Nutrition Complete Protein Diet?

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What motivates the target market to buy Optimum Nutrition Complete Protein Diet?

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What other target market should Optimum Nutrition Complete Protein Diet look at?

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Which other brands have a similar target market?

About Our Optimum Nutrition Complete Protein Diet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.