Orajel Consumer Insights

Who buys Orajel?

A Orajel consumer is generally very high income, Asian, and young adult age. Orajel consumers are more likely to purchase Orajel during larger pantry stocking trips. Brands such as Oral-B, Gerber Graduates, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Orajel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.97
% of Basket $ (median)
8.7%
Total Basket $ (median)
$45.44

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Orajel Consumer Demographics

demographic
index
Female
99
Male
108
<24
111
25-34
132
35-44
100
45-54
76
55-64
65
65+
57
African American
91
Asian
131
Caucasian
98
Hispanic
98
demographic
index
Has Kids
109
No Kids
79
- $20k
106
$20k-40k
107
$40k-60k
104
$60k-80k
93
$80k-100k
88
$100k-125k
91
$125k +
112
No College
91
College
102
Adv. Degree
103

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Orajel Basket Affinity & Size

brand
basket affinity
Oral-B 14.9x
Gerber Graduates 11.7x
Crest 9.2x
Listerine 8.7x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
278

Where is Orajel Purchased?

channels
index
Beauty
5
Club
0
Dollar
195
Drug
350
Food
39
Gas & Convenience
13
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Huggies 1.7x
Gerber 1.6x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
125
Credit
91
Debit
102
Food Stamps
57

When is Orajel Purchased?

day of week
Sun
15.2%
Mon
13.8%
Tue
14.1%
Wed
13.6%
Thu
12.1%
Fri
15.1%
Sat
16.1%
time of day
Morning
15.5%
Noon
16.8%
Afternoon
30.4%
Evening
28.5%
Late
8.9%

About Our Orajel Consumer Insights

How do we know who buys Orajel? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Orajel consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.