Oral-B Consumer Insights

Who buys Oral-B?

A Oral-B consumer is generally very high income, Asian, and adolescent age. Oral-B consumers are more likely to purchase Oral-B during larger pantry stocking trips. Brands such as Crest, Listerine, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Oral-B Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
9.3%
Total Basket $ (median)
$52.54

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oral-B Consumer Demographics

demographic
index
Female
98
Male
122
<24
123
25-34
112
35-44
98
45-54
88
55-64
90
65+
103
African American
100
Asian
228
Caucasian
83
Hispanic
124
demographic
index
Has Kids
95
No Kids
110
- $20k
110
$20k-40k
97
$40k-60k
97
$60k-80k
95
$80k-100k
97
$100k-125k
100
$125k +
114
No College
81
College
102
Adv. Degree
114

Understand Oral-B Consumer Behavior

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Oral-B Basket Affinity & Size

brand
basket affinity
Crest 14.4x
Listerine 11.8x
Colgate 8.0x
Secret 7.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
300

Where is Oral-B Purchased?

channels
index
Beauty
25
Club
193
Dollar
46
Drug
247
Food
34
Gas & Convenience
2
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Huggies 1.2x
Horizon Organic 1.2x
Softsoap 1.2x

How Did They Pay?

method
index
Cash
91
Credit
116
Debit
96
Food Stamps
32

When is Oral-B Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
12.7%
Wed
12.1%
Thu
12.4%
Fri
14.8%
Sat
17.4%
time of day
Morning
14.2%
Noon
18.8%
Afternoon
34.7%
Evening
25.5%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oral-B consumers purchase?

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Why do Oral-B consumers try new brands?

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Where do Oral-B consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oral-B Target Market

Arrow and target

Who actually buys Oral-B? Do these consumers match the intended target market of Oral-B?

Thought bubble

What motivates the target market to purchase Oral-B?

magnifying glass

What other target market should Oral-B look at?

venn diagram

Which other brands have a similar target market?

About Our Oral-B Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.