Oral-B Consumer Insights

Who buys Oral-B?

A Oral-B consumer is generally very high income, Asian, and adolescent age. Oral-B consumers are more likely to purchase Oral-B during larger pantry stocking trips. Brands such as Crest, Listerine, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Oral-B Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.88
% of Basket $ (median)
9.3%
Total Basket $ (median)
$52.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oral-B Consumer Demographics

demographic
index
Female
98
Male
122
<24
123
25-34
112
35-44
98
45-54
88
55-64
90
65+
103
African American
100
Asian
228
Caucasian
83
Hispanic
124
demographic
index
Has Kids
95
No Kids
110
- $20k
110
$20k-40k
97
$40k-60k
97
$60k-80k
95
$80k-100k
97
$100k-125k
100
$125k +
114
No College
81
College
102
Adv. Degree
114

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Oral-B Basket Affinity & Size

brand
basket affinity
Crest 14.4x
Listerine 11.8x
Colgate 8.0x
Secret 7.0x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
300

Where is Oral-B Purchased?

channels
index
Beauty
25
Club
193
Dollar
46
Drug
247
Food
34
Gas & Convenience
2
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.2x
Huggies 1.2x
Horizon Organic 1.2x
Softsoap 1.2x

How Did They Pay?

method
index
Cash
91
Credit
116
Debit
96
Food Stamps
32

When is Oral-B Purchased?

day of week
Sun
17.6%
Mon
13.1%
Tue
12.7%
Wed
12.1%
Thu
12.4%
Fri
14.8%
Sat
17.4%
time of day
Morning
14.2%
Noon
18.8%
Afternoon
34.7%
Evening
25.5%
Late
6.8%

About Our Oral-B Consumer Insights

How do we know who buys Oral-B? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oral-B consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.