Oral-B CrossAction Consumer Insights

Who buys Oral-B CrossAction? A Oral-B CrossAction consumer is generally very high income, Asian, and adolescent age. Oral-B CrossAction consumers are more likely to purchase Oral-B CrossAction during larger pantry stocking trips. Brands such as Olay, Listerine, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Oral-B CrossAction Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$172.68

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oral-B CrossAction Consumer Demographics

demographic
index
Female
95
Male
151
<24
187
25-34
98
35-44
95
45-54
101
55-64
101
65+
86
African American
40
Asian
430
Caucasian
64
Hispanic
153
demographic
index
Has Kids
95
No Kids
112
- $20k
100
$20k-40k
81
$40k-60k
90
$60k-80k
97
$80k-100k
103
$100k-125k
91
$125k +
154
No College
76
College
103
Adv. Degree
114

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Oral-B CrossAction Basket Affinity & Size

brand
basket affinity
Olay 14.8x
Listerine 14.3x
Lysol 12.0x
Always 11.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
219
Pantry Stocking (21+ Items)
297

Where is Oral-B CrossAction Purchased?

channels
index
Beauty
19
Club
823
Drug
15
Food
21
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Horizon Organic 1.4x
Neutrogena 1.4x
Always 1.4x

How Did They Pay?

method
index
Cash
61
Credit
124
Debit
109
Food Stamps
29

When is Oral-B CrossAction Purchased?

day of week
Sun
19.7%
Mon
11.7%
Tue
11.3%
Wed
10.8%
Thu
11.3%
Fri
15.2%
Sat
20.0%
time of day
Morning
10.8%
Noon
23.6%
Afternoon
40.3%
Evening
23.5%
Late
1.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oral-B CrossAction consumers purchase?

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Why do Oral-B CrossAction consumers try new brands?

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Where do Oral-B CrossAction consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oral-B CrossAction Target Market

Arrow and target

Who actually buys Oral-B CrossAction? Do these consumers match the intended target market of Oral-B CrossAction?

Thought bubble

What motivates the target market to purchase Oral-B CrossAction?

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What other target market should Oral-B CrossAction look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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