Oral-B CrossAction Consumer Insights

Who buys Oral-B CrossAction?

A Oral-B CrossAction consumer is generally very high income, Asian, and adolescent age. Oral-B CrossAction consumers are more likely to purchase Oral-B CrossAction during larger pantry stocking trips. Brands such as Olay, Listerine, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Oral-B CrossAction Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.99
% of Basket $ (median)
8.1%
Total Basket $ (median)
$172.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oral-B CrossAction Consumer Demographics

demographic
index
Female
95
Male
151
<24
187
25-34
98
35-44
95
45-54
101
55-64
101
65+
86
African American
40
Asian
430
Caucasian
64
Hispanic
153
demographic
index
Has Kids
95
No Kids
112
- $20k
100
$20k-40k
81
$40k-60k
90
$60k-80k
97
$80k-100k
103
$100k-125k
91
$125k +
154
No College
76
College
103
Adv. Degree
114

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Oral-B CrossAction Basket Affinity & Size

brand
basket affinity
Olay 14.8x
Listerine 14.3x
Lysol 12.0x
Always 11.4x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
219
Pantry Stocking (21+ Items)
297

Where is Oral-B CrossAction Purchased?

channels
index
Beauty
19
Club
823
Drug
15
Food
21
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Horizon Organic 1.4x
Neutrogena 1.4x
Always 1.4x

How Did They Pay?

method
index
Cash
61
Credit
124
Debit
109
Food Stamps
29

When is Oral-B CrossAction Purchased?

day of week
Sun
19.7%
Mon
11.7%
Tue
11.3%
Wed
10.8%
Thu
11.3%
Fri
15.2%
Sat
20.0%
time of day
Morning
10.8%
Noon
23.6%
Afternoon
40.3%
Evening
23.5%
Late
1.8%

Get More Oral-B CrossAction Data

Contact us for the latest Oral-B CrossAction consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Oral-B CrossAction consumers switch to?

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Why do consumers stop buying Oral-B CrossAction products?

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Which retailers do Oral-B CrossAction shoppers prefer to shop at?

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What motivates consumers to try Oral-B CrossAction products?

Research the Oral-B CrossAction Target Market

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Who actually buys Oral-B CrossAction? Do these consumers match the intended target market of Oral-B CrossAction?

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What motivates the target market to buy Oral-B CrossAction?

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What other target market should Oral-B CrossAction look at?

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Which other brands have a similar target market?

About Our Oral-B CrossAction Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.