Oral-B Glide Consumer Insights

Who buys Oral-B Glide?

A Oral-B Glide consumer is generally very high income, Asian, and older age. Oral-B Glide consumers are more likely to purchase Oral-B Glide during larger pantry stocking trips. Brands such as Listerine, Crest, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Oral-B Glide Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
7.4%
Total Basket $ (median)
$61.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oral-B Glide Consumer Demographics

demographic
index
Female
99
Male
109
<24
109
25-34
94
35-44
94
45-54
100
55-64
134
65+
127
African American
76
Asian
153
Caucasian
98
Hispanic
90
demographic
index
Has Kids
83
No Kids
139
- $20k
81
$20k-40k
92
$40k-60k
92
$60k-80k
104
$80k-100k
109
$100k-125k
99
$125k +
121
No College
71
College
102
Adv. Degree
126

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Oral-B Glide Basket Affinity & Size

brand
basket affinity
Listerine 14.0x
Crest 13.0x
Secret 8.9x
Olay 8.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
343

Where is Oral-B Glide Purchased?

channels
index
Beauty
69
Club
8
Dollar
21
Drug
330
Food
17
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Neutrogena 1.4x
Oroweat 1.4x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
103
Credit
122
Debit
90
Food Stamps
15

When is Oral-B Glide Purchased?

day of week
Sun
17.0%
Mon
13.6%
Tue
12.9%
Wed
12.8%
Thu
11.9%
Fri
14.5%
Sat
17.1%
time of day
Morning
15.1%
Noon
17.8%
Afternoon
34.5%
Evening
25.2%
Late
7.4%

About Our Oral-B Glide Consumer Insights

How do we know who buys Oral-B Glide? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oral-B Glide consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.