Orbit Consumer Insights

Who buys Orbit? A Orbit consumer is generally very high income, African American, and adolescent age. Orbit consumers are more likely to purchase Orbit during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Orbit Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.4%
Total Basket $ (median)
$27.70

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Orbit Consumer Demographics

demographic
index
Female
100
Male
97
<24
112
25-34
98
35-44
106
45-54
98
55-64
91
65+
65
African American
112
Asian
80
Caucasian
102
Hispanic
91
demographic
index
Has Kids
100
No Kids
100
- $20k
88
$20k-40k
90
$40k-60k
92
$60k-80k
98
$80k-100k
109
$100k-125k
108
$125k +
120
No College
86
College
101
Adv. Degree
114

Understand Orbit Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Orbit Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.7x
Trident 5.4x
Archer Farms 5.2x
Kit Kat 3.9x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
238

Where is Orbit Purchased?

channels
index
Beauty
15
Club
102
Dollar
68
Drug
246
Food
63
Gas & Convenience
117
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Trident 1.3x
Wrigley's Extra 1.3x
Marlboro Gold Pack 1.3x
YoCrunch 1.3x

How Did They Pay?

method
index
Cash
108
Credit
101
Debit
101
Food Stamps
63

When is Orbit Purchased?

day of week
Sun
17.0%
Mon
12.9%
Tue
12.1%
Wed
12.5%
Thu
12.8%
Fri
15.2%
Sat
17.6%
time of day
Morning
15.7%
Noon
16.3%
Afternoon
33.6%
Evening
27.8%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Orbit consumers purchase?

check mark

Why do Orbit consumers try new brands?

check mark

Where do Orbit consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Orbit Target Market

Arrow and target

Who actually buys Orbit? Do these consumers match the intended target market of Orbit?

Thought bubble

What motivates the target market to purchase Orbit?

magnifying glass

What other target market should Orbit look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us