Orbit Consumer Insights

Who buys Orbit?

A Orbit consumer is generally very high income, African American, and adolescent age. Orbit consumers are more likely to purchase Orbit during larger pantry stocking trips. Brands such as Wrigley's Extra, Trident, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Orbit Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.4%
Total Basket $ (median)
$27.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Orbit Consumer Demographics

demographic
index
Female
100
Male
97
<24
112
25-34
98
35-44
106
45-54
98
55-64
91
65+
65
African American
112
Asian
80
Caucasian
102
Hispanic
91
demographic
index
Has Kids
100
No Kids
100
- $20k
88
$20k-40k
90
$40k-60k
92
$60k-80k
98
$80k-100k
109
$100k-125k
108
$125k +
120
No College
86
College
101
Adv. Degree
114

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Orbit Basket Affinity & Size

brand
basket affinity
Wrigley's Extra 5.7x
Trident 5.4x
Archer Farms 5.2x
Kit Kat 3.9x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
238

Where is Orbit Purchased?

channels
index
Beauty
15
Club
102
Dollar
68
Drug
246
Food
63
Gas & Convenience
117
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Trident 1.3x
Wrigley's Extra 1.3x
Marlboro Gold Pack 1.3x
YoCrunch 1.3x

How Did They Pay?

method
index
Cash
108
Credit
101
Debit
101
Food Stamps
63

When is Orbit Purchased?

day of week
Sun
17.0%
Mon
12.9%
Tue
12.1%
Wed
12.5%
Thu
12.8%
Fri
15.2%
Sat
17.6%
time of day
Morning
15.7%
Noon
16.3%
Afternoon
33.6%
Evening
27.8%
Late
6.5%

Get More Orbit Data

Contact us for the latest Orbit consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Orbit consumers switch to?

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Why do consumers stop buying Orbit products?

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Which retailers do Orbit shoppers prefer to shop at?

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What motivates consumers to try Orbit products?

Research the Orbit Target Market

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Who actually buys Orbit? Do these consumers match the intended target market of Orbit?

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What motivates the target market to purchase Orbit?

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What other target market should Orbit look at?

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Which other brands have a similar target market?

About Our Orbit Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.