Orchard Valley Harvest Consumer Insights

Who buys Orchard Valley Harvest?

A Orchard Valley Harvest consumer is generally slightly higher income, African American, and older age. Orchard Valley Harvest consumers are more likely to purchase Orchard Valley Harvest during larger pantry stocking trips. Brands such as Dannon Oikos, Fresh Express, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Orchard Valley Harvest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$75.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Orchard Valley Harvest Consumer Demographics

demographic
index
Female
101
Male
90
<24
60
25-34
77
35-44
98
45-54
105
55-64
168
65+
154
African American
104
Asian
101
Caucasian
102
Hispanic
67
demographic
index
Has Kids
89
No Kids
125
- $20k
96
$20k-40k
95
$40k-60k
96
$60k-80k
101
$80k-100k
117
$100k-125k
91
$125k +
104
No College
126
College
89
Adv. Degree
121

Understand Orchard Valley Harvest Consumer Behavior

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Orchard Valley Harvest Basket Affinity & Size

brand
basket affinity
Dannon Oikos 8.0x
Fresh Express 7.8x
Weight Watchers Smart Ones 5.9x
Jennie-O 5.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
466

Where is Orchard Valley Harvest Purchased?

channels
index
Drug
18
Food
113
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
Lean Cuisine 1.6x
Diet Pepsi 1.5x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
129
Credit
97
Debit
90
Food Stamps
95

When is Orchard Valley Harvest Purchased?

day of week
Sun
17.1%
Mon
11.6%
Tue
12.3%
Wed
14.2%
Thu
12.3%
Fri
14.2%
Sat
18.2%
time of day
Morning
12.9%
Noon
16.2%
Afternoon
33.1%
Evening
31.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Orchard Valley Harvest consumers purchase?

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Why do Orchard Valley Harvest consumers try new brands?

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Where do Orchard Valley Harvest consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Orchard Valley Harvest Target Market

Arrow and target

Who actually buys Orchard Valley Harvest? Do these consumers match the intended target market of Orchard Valley Harvest?

Thought bubble

What motivates the target market to purchase Orchard Valley Harvest?

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What other target market should Orchard Valley Harvest look at?

venn diagram

Which other brands have a similar target market?

About Our Orchard Valley Harvest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.