Oregon Chai Consumer Insights

Who buys Oregon Chai?

A Oregon Chai consumer is generally slightly higher income, Caucasian, and upper middle age. Oregon Chai consumers are more likely to purchase Oregon Chai during larger pantry stocking trips. Brands such as Almond Breeze, Dannon Danimals, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Oregon Chai Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.78
% of Basket $ (median)
6.8%
Total Basket $ (median)
$55.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oregon Chai Consumer Demographics

demographic
index
Female
101
Male
91
<24
68
25-34
104
35-44
96
45-54
117
55-64
94
65+
53
African American
54
Asian
41
Caucasian
111
Hispanic
71
demographic
index
Has Kids
92
No Kids
118
- $20k
64
$20k-40k
151
$40k-60k
75
$60k-80k
90
$80k-100k
170
$100k-125k
79
$125k +
52
No College
59
College
97
Adv. Degree
163

Understand Oregon Chai Consumer Behavior

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Oregon Chai Basket Affinity & Size

brand
basket affinity
Almond Breeze 11.4x
Dannon Danimals 7.6x
Snyders Of Hanover 6.6x
Vlasic 6.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
427

Where is Oregon Chai Purchased?

channels
index
Club
60
Drug
4
Food
74
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.1x
Smart Balance 1.7x
Oroweat 1.7x
Starbucks Frappuccino 1.7x

How Did They Pay?

method
index
Cash
84
Credit
80
Debit
129
Food Stamps
84

When is Oregon Chai Purchased?

day of week
Sun
14.3%
Mon
13.2%
Tue
16.7%
Wed
12.0%
Thu
10.7%
Fri
15.0%
Sat
18.1%
time of day
Morning
19.8%
Noon
13.8%
Afternoon
28.1%
Evening
29.5%
Late
8.9%

Get More Oregon Chai Data

Contact us for the latest Oregon Chai consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Oregon Chai consumers switch to?

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Why do consumers stop buying Oregon Chai products?

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Which retailers do Oregon Chai shoppers prefer to shop at?

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What motivates consumers to try Oregon Chai products?

Research the Oregon Chai Target Market

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Who actually buys Oregon Chai? Do these consumers match the intended target market of Oregon Chai?

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What motivates the target market to buy Oregon Chai?

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What other target market should Oregon Chai look at?

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Which other brands have a similar target market?

About Our Oregon Chai Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.