Ore-Ida Consumer Insights

Who buys Ore-Ida?

A Ore-Ida consumer is generally median income, African American, and upper middle age. Ore-Ida consumers are more likely to purchase Ore-Ida during larger pantry stocking trips. Brands such as Tyson, Totino's Pizza Rolls, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Ore-Ida Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ore-Ida Consumer Demographics

demographic
index
Female
101
Male
94
<24
79
25-34
88
35-44
105
45-54
111
55-64
101
65+
88
African American
117
Asian
58
Caucasian
107
Hispanic
71
demographic
index
Has Kids
105
No Kids
89
- $20k
89
$20k-40k
92
$40k-60k
100
$60k-80k
109
$80k-100k
107
$100k-125k
103
$125k +
94
No College
107
College
100
Adv. Degree
92

Understand Ore-Ida Consumer Behavior

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Ore-Ida Basket Affinity & Size

brand
basket affinity
Tyson 4.4x
Totino's Pizza Rolls 4.3x
Birds Eye Steamfresh 4.3x
Ball Park 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
481

Where is Ore-Ida Purchased?

channels
index
Beauty
1
Club
86
Dollar
24
Drug
12
Food
147
Gas & Convenience
13
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
International Delight 1.2x

How Did They Pay?

method
index
Cash
96
Credit
94
Debit
103
Food Stamps
150

When is Ore-Ida Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
11.6%
Wed
11.5%
Thu
11.3%
Fri
15.1%
Sat
18.6%
time of day
Morning
14.1%
Noon
16.5%
Afternoon
36.7%
Evening
27.1%
Late
5.5%

About Our Ore-Ida Consumer Insights

How do we know who buys Ore-Ida? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ore-Ida consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.