Ore-Ida Consumer Insights

Who buys Ore-Ida?

A Ore-Ida consumer is generally median income, African American, and upper middle age. Ore-Ida consumers are more likely to purchase Ore-Ida during larger pantry stocking trips. Brands such as Tyson, Totino's Pizza Rolls, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Ore-Ida Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.88

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ore-Ida Consumer Demographics

demographic
index
Female
101
Male
94
<24
79
25-34
88
35-44
105
45-54
111
55-64
101
65+
88
African American
117
Asian
58
Caucasian
107
Hispanic
71
demographic
index
Has Kids
105
No Kids
89
- $20k
89
$20k-40k
92
$40k-60k
100
$60k-80k
109
$80k-100k
107
$100k-125k
103
$125k +
94
No College
107
College
100
Adv. Degree
92

Understand Ore-Ida Consumer Behavior

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Ore-Ida Basket Affinity & Size

brand
basket affinity
Tyson 4.4x
Totino's Pizza Rolls 4.3x
Birds Eye Steamfresh 4.3x
Ball Park 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
481

Where is Ore-Ida Purchased?

channels
index
Beauty
1
Club
86
Dollar
24
Drug
12
Food
147
Gas & Convenience
13
Mass
88
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
International Delight 1.2x

How Did They Pay?

method
index
Cash
96
Credit
94
Debit
103
Food Stamps
150

When is Ore-Ida Purchased?

day of week
Sun
19.1%
Mon
12.9%
Tue
11.6%
Wed
11.5%
Thu
11.3%
Fri
15.1%
Sat
18.6%
time of day
Morning
14.1%
Noon
16.5%
Afternoon
36.7%
Evening
27.1%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ore-Ida consumers purchase?

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Why do Ore-Ida consumers try new brands?

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Where do Ore-Ida consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ore-Ida Target Market

Arrow and target

Who actually buys Ore-Ida? Do these consumers match the intended target market of Ore-Ida?

Thought bubble

What motivates the target market to purchase Ore-Ida?

magnifying glass

What other target market should Ore-Ida look at?

venn diagram

Which other brands have a similar target market?

About Our Ore-Ida Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.