Organic Girl Consumer Insights

Who buys Organic Girl? A Organic Girl consumer is generally very high income, Hispanic, and senior age. Organic Girl consumers are more likely to purchase Organic Girl during larger pantry stocking trips. Brands such as Boars Head, Horizon Organic, and Eggland's Best also tend to be purchased in the same trip. Sample consumer insights data below.

Organic Girl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Organic Girl Consumer Demographics

demographic
index
Female
96
Male
134
<24
52
25-34
93
35-44
105
45-54
100
55-64
110
65+
111
African American
98
Asian
96
Caucasian
99
Hispanic
120
demographic
index
Has Kids
88
No Kids
128
- $20k
52
$20k-40k
57
$40k-60k
76
$60k-80k
110
$80k-100k
92
$100k-125k
123
$125k +
202
No College
44
College
105
Adv. Degree
143

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Organic Girl Basket Affinity & Size

brand
basket affinity
Boars Head 14.5x
Horizon Organic 12.5x
Eggland's Best 8.3x
Almond Breeze 8.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
390

Where is Organic Girl Purchased?

channels
index
Beauty
11
Drug
2
Food
286
Gas & Convenience
6
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.1x
Horizon Organic 2.0x
Almond Breeze 1.9x
Eggland's Best 1.8x

How Did They Pay?

method
index
Cash
88
Credit
137
Debit
82
Food Stamps
37

When is Organic Girl Purchased?

day of week
Sun
22.5%
Mon
16.2%
Tue
12.7%
Wed
11.8%
Thu
10.5%
Fri
11.3%
Sat
15.0%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
36.5%
Evening
27.7%
Late
4.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Organic Girl consumers purchase?

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Why do Organic Girl consumers try new brands?

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Where do Organic Girl consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Organic Girl Target Market

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Who actually buys Organic Girl? Do these consumers match the intended target market of Organic Girl?

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What motivates the target market to purchase Organic Girl?

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What other target market should Organic Girl look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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