Organic Girl Consumer Insights

Who buys Organic Girl?

A Organic Girl consumer is generally very high income, Hispanic, and senior age. Organic Girl consumers are more likely to purchase Organic Girl during larger pantry stocking trips. Brands such as Boars Head, Horizon Organic, and Eggland's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Organic Girl Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$65.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Organic Girl Consumer Demographics

demographic
index
Female
96
Male
134
<24
52
25-34
93
35-44
105
45-54
100
55-64
110
65+
111
African American
98
Asian
96
Caucasian
99
Hispanic
120
demographic
index
Has Kids
88
No Kids
128
- $20k
52
$20k-40k
57
$40k-60k
76
$60k-80k
110
$80k-100k
92
$100k-125k
123
$125k +
202
No College
44
College
105
Adv. Degree
143

Understand Organic Girl Consumer Behavior

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Organic Girl Basket Affinity & Size

brand
basket affinity
Boars Head 14.5x
Horizon Organic 12.5x
Eggland's Best 8.3x
Almond Breeze 8.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
390

Where is Organic Girl Purchased?

channels
index
Beauty
11
Drug
2
Food
286
Gas & Convenience
6
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 2.1x
Horizon Organic 2.0x
Almond Breeze 1.9x
Eggland's Best 1.8x

How Did They Pay?

method
index
Cash
88
Credit
137
Debit
82
Food Stamps
37

When is Organic Girl Purchased?

day of week
Sun
22.5%
Mon
16.2%
Tue
12.7%
Wed
11.8%
Thu
10.5%
Fri
11.3%
Sat
15.0%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
36.5%
Evening
27.7%
Late
4.7%

Get More Organic Girl Data

Contact us for the latest Organic Girl consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Organic Girl consumers switch to?

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Why do consumers stop buying Organic Girl products?

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Which retailers do Organic Girl shoppers prefer to shop at?

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What motivates consumers to try Organic Girl products?

Research the Organic Girl Target Market

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Who actually buys Organic Girl? Do these consumers match the intended target market of Organic Girl?

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What motivates the target market to buy Organic Girl?

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What other target market should Organic Girl look at?

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Which other brands have a similar target market?

About Our Organic Girl Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.