Organic Valley Consumer Insights

Who buys Organic Valley?

A Organic Valley consumer is generally very high income, Asian, and lower middle age. Organic Valley consumers are more likely to purchase Organic Valley during larger pantry stocking trips. Brands such as Horizon Organic, Almond Breeze, and Eggland's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Organic Valley Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.69
% of Basket $ (median)
6.9%
Total Basket $ (median)
$67.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Organic Valley Consumer Demographics

demographic
index
Female
98
Male
120
<24
55
25-34
97
35-44
121
45-54
87
55-64
62
65+
79
African American
39
Asian
209
Caucasian
91
Hispanic
93
demographic
index
Has Kids
108
No Kids
82
- $20k
46
$20k-40k
61
$40k-60k
67
$60k-80k
88
$80k-100k
95
$100k-125k
151
$125k +
217
No College
45
College
98
Adv. Degree
174

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Organic Valley Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.5x
Almond Breeze 7.1x
Eggland's Best 5.5x
Arnold 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
411

Where is Organic Valley Purchased?

channels
index
Club
141
Dollar
1
Drug
32
Food
189
Gas & Convenience
3
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.6x
Boars Head 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
86
Credit
145
Debit
74
Food Stamps
50

When is Organic Valley Purchased?

day of week
Sun
18.7%
Mon
15.3%
Tue
12.3%
Wed
12.0%
Thu
11.8%
Fri
13.7%
Sat
16.2%
time of day
Morning
15.8%
Noon
19.5%
Afternoon
34.2%
Evening
25.4%
Late
5.1%

Get More Organic Valley Data

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Find Answers to Questions

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Which brands do Organic Valley consumers switch to?

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Why do consumers stop buying Organic Valley products?

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Which retailers do Organic Valley shoppers prefer to shop at?

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What motivates consumers to try Organic Valley products?

Research the Organic Valley Target Market

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Who actually buys Organic Valley? Do these consumers match the intended target market of Organic Valley?

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What motivates the target market to buy Organic Valley?

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What other target market should Organic Valley look at?

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Which other brands have a similar target market?

About Our Organic Valley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.