Organic Valley Consumer Insights

Who buys Organic Valley?

A Organic Valley consumer is generally very high income, Asian, and lower middle age. Organic Valley consumers are more likely to purchase Organic Valley during larger pantry stocking trips. Brands such as Horizon Organic, Almond Breeze, and Eggland's Best also tend to be purchased in the same trip. See sample consumer insights data below.

Organic Valley Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.69
% of Basket $ (median)
6.9%
Total Basket $ (median)
$67.75

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Organic Valley Consumer Demographics

demographic
index
Female
98
Male
120
<24
55
25-34
97
35-44
121
45-54
87
55-64
62
65+
79
African American
39
Asian
209
Caucasian
91
Hispanic
93
demographic
index
Has Kids
108
No Kids
82
- $20k
46
$20k-40k
61
$40k-60k
67
$60k-80k
88
$80k-100k
95
$100k-125k
151
$125k +
217
No College
45
College
98
Adv. Degree
174

Understand Organic Valley Consumer Behavior

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Organic Valley Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.5x
Almond Breeze 7.1x
Eggland's Best 5.5x
Arnold 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
411

Where is Organic Valley Purchased?

channels
index
Club
141
Dollar
1
Drug
32
Food
189
Gas & Convenience
3
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.6x
Boars Head 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
86
Credit
145
Debit
74
Food Stamps
50

When is Organic Valley Purchased?

day of week
Sun
18.7%
Mon
15.3%
Tue
12.3%
Wed
12.0%
Thu
11.8%
Fri
13.7%
Sat
16.2%
time of day
Morning
15.8%
Noon
19.5%
Afternoon
34.2%
Evening
25.4%
Late
5.1%

About Our Organic Valley Consumer Insights

How do we know who buys Organic Valley? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Organic Valley consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.