Organic Valley Consumer Insights

Who buys Organic Valley? A Organic Valley consumer is generally very high income, Asian, and lower middle age. Organic Valley consumers are more likely to purchase Organic Valley during larger pantry stocking trips. Brands such as Horizon Organic, Almond Breeze, and Eggland's Best also tend to be purchased in the same trip. Sample consumer insights data below.

Organic Valley Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.69
% of Basket $ (median)
6.9%
Total Basket $ (median)
$67.75

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Organic Valley Consumer Demographics

demographic
index
Female
98
Male
120
<24
55
25-34
97
35-44
121
45-54
87
55-64
62
65+
79
African American
39
Asian
209
Caucasian
91
Hispanic
93
demographic
index
Has Kids
108
No Kids
82
- $20k
46
$20k-40k
61
$40k-60k
67
$60k-80k
88
$80k-100k
95
$100k-125k
151
$125k +
217
No College
45
College
98
Adv. Degree
174

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Organic Valley Basket Affinity & Size

brand
basket affinity
Horizon Organic 13.5x
Almond Breeze 7.1x
Eggland's Best 5.5x
Arnold 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
411

Where is Organic Valley Purchased?

channels
index
Club
141
Dollar
1
Drug
32
Food
189
Gas & Convenience
3
Mass
43
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Almond Breeze 1.6x
Boars Head 1.5x
Eggland's Best 1.4x

How Did They Pay?

method
index
Cash
86
Credit
145
Debit
74
Food Stamps
50

When is Organic Valley Purchased?

day of week
Sun
18.7%
Mon
15.3%
Tue
12.3%
Wed
12.0%
Thu
11.8%
Fri
13.7%
Sat
16.2%
time of day
Morning
15.8%
Noon
19.5%
Afternoon
34.2%
Evening
25.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Organic Valley consumers purchase?

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Why do Organic Valley consumers try new brands?

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Where do Organic Valley consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Organic Valley Target Market

Arrow and target

Who actually buys Organic Valley? Do these consumers match the intended target market of Organic Valley?

Thought bubble

What motivates the target market to purchase Organic Valley?

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What other target market should Organic Valley look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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