Organix Consumer Insights

Who buys Organix?

A Organix consumer is generally very high income, Hispanic, and adolescent age. Organix consumers are more likely to purchase Organix during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Olay also tend to be purchased in the same trip. See sample consumer insights data below.

Organix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
14.5%
Total Basket $ (median)
$48.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Organix Consumer Demographics

demographic
index
Female
102
Male
82
<24
166
25-34
103
35-44
100
45-54
101
55-64
79
65+
53
African American
90
Asian
123
Caucasian
94
Hispanic
130
demographic
index
Has Kids
97
No Kids
108
- $20k
102
$20k-40k
97
$40k-60k
97
$60k-80k
94
$80k-100k
97
$100k-125k
107
$125k +
113
No College
83
College
104
Adv. Degree
100

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Organix Basket Affinity & Size

brand
basket affinity
Neutrogena 11.5x
TRESemme 8.1x
Olay 7.5x
Secret 7.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
273

Where is Organix Purchased?

channels
index
Beauty
1495
Club
13
Dollar
0
Drug
352
Food
55
Gas & Convenience
4
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Olay 1.3x
International Delight 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
99
Credit
102
Debit
106
Food Stamps
34

When is Organix Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
12.5%
Wed
12.0%
Thu
12.7%
Fri
15.5%
Sat
17.2%
time of day
Morning
13.0%
Noon
15.5%
Afternoon
35.0%
Evening
28.8%
Late
7.8%

Get More Organix Data

Better understand Organix consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Organix consumers switch to?

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Why do consumers stop buying Organix products?

Store front

Which retailers do Organix shoppers prefer to shop at?

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What motivates consumers to try Organix products?

Research the Organix Target Market

Arrow and target

Who actually buys Organix? Do these consumers match the intended target market of Organix?

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What motivates the target market to buy Organix?

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What other target market should Organix look at?

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Which other brands have a similar target market?

About Our Organix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.