Organix Consumer Insights

Who buys Organix? Organix consumers are generally very high income, Hispanic, and adolescent age. Organix consumers are more likely to purchase Organix during larger pantry stocking trips. Brands such as Neutrogena, TRESemme, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Organix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
14.5%
Total Basket $ (median)
$48.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Organix Consumer Demographics

demographic
index
Female
102
Male
82
<24
166
25-34
103
35-44
100
45-54
101
55-64
79
65+
53
African American
90
Asian
123
Caucasian
94
Hispanic
130
demographic
index
Has Kids
97
No Kids
108
- $20k
102
$20k-40k
97
$40k-60k
97
$60k-80k
94
$80k-100k
97
$100k-125k
107
$125k +
113
No College
83
College
104
Adv. Degree
100

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Organix Basket Affinity & Size

brand
basket affinity
Neutrogena 11.5x
TRESemme 8.1x
Olay 7.5x
Secret 7.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
273

Where is Organix Purchased?

channels
index
Beauty
1495
Club
13
Dollar
0
Drug
352
Food
55
Gas & Convenience
4
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.3x
Olay 1.3x
International Delight 1.2x
Eggland's Best 1.2x

How Did They Pay?

method
index
Cash
99
Credit
102
Debit
106
Food Stamps
34

When is Organix Purchased?

day of week
Sun
16.8%
Mon
13.3%
Tue
12.5%
Wed
12.0%
Thu
12.7%
Fri
15.5%
Sat
17.2%
time of day
Morning
13.0%
Noon
15.5%
Afternoon
35.0%
Evening
28.8%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Organix consumers purchase?

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Why do Organix consumers try new brands?

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Where do Organix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Organix Target Market

Arrow and target

Who actually buys Organix? Do these consumers match the intended target market of Organix?

Thought bubble

What motivates the target market to purchase Organix?

magnifying glass

What other target market should Organix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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