Original Gourmet Consumer Insights

Who buys Original Gourmet?

A Original Gourmet consumer is generally lower income, African American, and young adult age. Original Gourmet consumers are more likely to purchase Original Gourmet during larger pantry stocking trips. Brands such as Monster Energy, Kool-Aid, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Original Gourmet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$30.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Original Gourmet Consumer Demographics

demographic
index
Female
102
Male
81
<24
99
25-34
142
35-44
94
45-54
74
55-64
73
65+
42
African American
204
Asian
93
Caucasian
98
Hispanic
84
demographic
index
Has Kids
113
No Kids
72
- $20k
115
$20k-40k
139
$40k-60k
107
$60k-80k
102
$80k-100k
79
$100k-125k
66
$125k +
78
No College
140
College
93
Adv. Degree
89

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Original Gourmet Basket Affinity & Size

brand
basket affinity
Monster Energy 6.2x
Kool-Aid 5.6x
Twix 5.5x
Starbucks 5.3x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
212

Where is Original Gourmet Purchased?

channels
index
Beauty
38
Dollar
348
Drug
235
Food
13
Gas & Convenience
36
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Gerber Graduates 1.7x
Marlboro Gold Pack 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
177
Credit
63
Debit
91
Food Stamps
158

When is Original Gourmet Purchased?

day of week
Sun
12.7%
Mon
12.3%
Tue
14.1%
Wed
11.9%
Thu
11.5%
Fri
20.4%
Sat
17.1%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
37.3%
Evening
23.7%
Late
7.4%

Get More Original Gourmet Data

Contact us for the latest Original Gourmet consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Original Gourmet consumers switch to?

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Why do consumers stop buying Original Gourmet products?

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Which retailers do Original Gourmet shoppers prefer to shop at?

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What motivates consumers to try Original Gourmet products?

Research the Original Gourmet Target Market

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Who actually buys Original Gourmet? Do these consumers match the intended target market of Original Gourmet?

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What motivates the target market to purchase Original Gourmet?

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What other target market should Original Gourmet look at?

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Which other brands have a similar target market?

About Our Original Gourmet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.