Original Gourmet Consumer Insights

Who buys Original Gourmet? Original Gourmet consumers are generally lower income, African American, and young adult age. Original Gourmet consumers are more likely to purchase Original Gourmet during larger pantry stocking trips. Brands such as Monster Energy, Kool-Aid, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Original Gourmet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
3.3%
Total Basket $ (median)
$30.71

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Original Gourmet Consumer Demographics

demographic
index
Female
102
Male
81
<24
99
25-34
142
35-44
94
45-54
74
55-64
73
65+
42
African American
204
Asian
93
Caucasian
98
Hispanic
84
demographic
index
Has Kids
113
No Kids
72
- $20k
115
$20k-40k
139
$40k-60k
107
$60k-80k
102
$80k-100k
79
$100k-125k
66
$125k +
78
No College
140
College
93
Adv. Degree
89

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Original Gourmet Basket Affinity & Size

brand
basket affinity
Monster Energy 6.2x
Kool-Aid 5.6x
Twix 5.5x
Starbucks 5.3x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
212

Where is Original Gourmet Purchased?

channels
index
Beauty
38
Dollar
348
Drug
235
Food
13
Gas & Convenience
36
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Gerber Graduates 1.7x
Marlboro Gold Pack 1.7x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
177
Credit
63
Debit
91
Food Stamps
158

When is Original Gourmet Purchased?

day of week
Sun
12.7%
Mon
12.3%
Tue
14.1%
Wed
11.9%
Thu
11.5%
Fri
20.4%
Sat
17.1%
time of day
Morning
14.4%
Noon
17.2%
Afternoon
37.3%
Evening
23.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Original Gourmet consumers purchase?

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Why do Original Gourmet consumers try new brands?

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Where do Original Gourmet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Original Gourmet Target Market

Arrow and target

Who actually buys Original Gourmet? Do these consumers match the intended target market of Original Gourmet?

Thought bubble

What motivates the target market to purchase Original Gourmet?

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What other target market should Original Gourmet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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