Oroweat Consumer Insights

Who buys Oroweat? A Oroweat consumer is generally very high income, Asian, and senior age. Oroweat consumers are more likely to purchase Oroweat during larger pantry stocking trips. Brands such as Jennie-O, Skippy, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Oroweat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.45

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oroweat Consumer Demographics

demographic
index
Female
99
Male
107
<24
103
25-34
88
35-44
99
45-54
101
55-64
120
65+
156
African American
49
Asian
177
Caucasian
88
Hispanic
152
demographic
index
Has Kids
97
No Kids
106
- $20k
85
$20k-40k
82
$40k-60k
86
$60k-80k
100
$80k-100k
103
$100k-125k
115
$125k +
140
No College
79
College
103
Adv. Degree
108

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Oroweat Basket Affinity & Size

brand
basket affinity
Jennie-O 5.1x
Skippy 4.4x
Archer Farms 4.3x
Mission (Foods) 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
417

Where is Oroweat Purchased?

channels
index
Club
195
Dollar
2
Drug
10
Food
99
Gas & Convenience
3
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Jennie-O 1.4x
Archer Farms 1.3x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
116
Credit
92
Debit
103
Food Stamps
76

When is Oroweat Purchased?

day of week
Sun
19.6%
Mon
14.9%
Tue
13.4%
Wed
11.5%
Thu
11.2%
Fri
13.2%
Sat
16.2%
time of day
Morning
14.6%
Noon
18.6%
Afternoon
35.3%
Evening
26.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oroweat consumers purchase?

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Why do Oroweat consumers try new brands?

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Where do Oroweat consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oroweat Target Market

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Who actually buys Oroweat? Do these consumers match the intended target market of Oroweat?

Thought bubble

What motivates the target market to purchase Oroweat?

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What other target market should Oroweat look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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