Oroweat Consumer Insights

Who buys Oroweat?

A Oroweat consumer is generally very high income, Asian, and senior age. Oroweat consumers are more likely to purchase Oroweat during larger pantry stocking trips. Brands such as Jennie-O, Skippy, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Oroweat Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oroweat Consumer Demographics

demographic
index
Female
99
Male
107
<24
103
25-34
88
35-44
99
45-54
101
55-64
120
65+
156
African American
49
Asian
177
Caucasian
88
Hispanic
152
demographic
index
Has Kids
97
No Kids
106
- $20k
85
$20k-40k
82
$40k-60k
86
$60k-80k
100
$80k-100k
103
$100k-125k
115
$125k +
140
No College
79
College
103
Adv. Degree
108

Understand Oroweat Consumer Behavior

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Oroweat Basket Affinity & Size

brand
basket affinity
Jennie-O 5.1x
Skippy 4.4x
Archer Farms 4.3x
Mission (Foods) 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
417

Where is Oroweat Purchased?

channels
index
Club
195
Dollar
2
Drug
10
Food
99
Gas & Convenience
3
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Jennie-O 1.4x
Archer Farms 1.3x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
116
Credit
92
Debit
103
Food Stamps
76

When is Oroweat Purchased?

day of week
Sun
19.6%
Mon
14.9%
Tue
13.4%
Wed
11.5%
Thu
11.2%
Fri
13.2%
Sat
16.2%
time of day
Morning
14.6%
Noon
18.6%
Afternoon
35.3%
Evening
26.2%
Late
5.4%

About Our Oroweat Consumer Insights

How do we know who buys Oroweat? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oroweat consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.