Oroweat Consumer Insights

Who buys Oroweat?

A Oroweat consumer is generally very high income, Asian, and senior age. Oroweat consumers are more likely to purchase Oroweat during larger pantry stocking trips. Brands such as Jennie-O, Skippy, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Oroweat Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oroweat Consumer Demographics

demographic
index
Female
99
Male
107
<24
103
25-34
88
35-44
99
45-54
101
55-64
120
65+
156
African American
49
Asian
177
Caucasian
88
Hispanic
152
demographic
index
Has Kids
97
No Kids
106
- $20k
85
$20k-40k
82
$40k-60k
86
$60k-80k
100
$80k-100k
103
$100k-125k
115
$125k +
140
No College
79
College
103
Adv. Degree
108

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Oroweat Basket Affinity & Size

brand
basket affinity
Jennie-O 5.1x
Skippy 4.4x
Archer Farms 4.3x
Mission (Foods) 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
417

Where is Oroweat Purchased?

channels
index
Club
195
Dollar
2
Drug
10
Food
99
Gas & Convenience
3
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.4x
Jennie-O 1.4x
Archer Farms 1.3x
King's Hawaiian 1.3x

How Did They Pay?

method
index
Cash
116
Credit
92
Debit
103
Food Stamps
76

When is Oroweat Purchased?

day of week
Sun
19.6%
Mon
14.9%
Tue
13.4%
Wed
11.5%
Thu
11.2%
Fri
13.2%
Sat
16.2%
time of day
Morning
14.6%
Noon
18.6%
Afternoon
35.3%
Evening
26.2%
Late
5.4%

Get More Oroweat Data

Better understand Oroweat consumers with the latest demographic and purchase data.

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Find Answers to Questions

One arrow going a different direction

Which brands do Oroweat consumers switch to?

Stop sign

Why do consumers stop buying Oroweat products?

Store front

Which retailers do Oroweat shoppers prefer to shop at?

Sale sign

What motivates consumers to try Oroweat products?

Research the Oroweat Target Market

Arrow and target

Who actually buys Oroweat? Do these consumers match the intended target market of Oroweat?

Thought bubble

What motivates the target market to buy Oroweat?

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What other target market should Oroweat look at?

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Which other brands have a similar target market?

About Our Oroweat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.