Ortega Consumer Insights

Who buys Ortega?

A Ortega consumer is generally higher income, Caucasian, and lower middle age. Ortega consumers are more likely to purchase Ortega during larger pantry stocking trips. Brands such as Old El Paso, Mission (Foods), and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Ortega Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.90

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ortega Consumer Demographics

demographic
index
Female
101
Male
87
<24
84
25-34
98
35-44
110
45-54
97
55-64
81
65+
65
African American
70
Asian
50
Caucasian
113
Hispanic
53
demographic
index
Has Kids
105
No Kids
89
- $20k
76
$20k-40k
89
$40k-60k
98
$60k-80k
105
$80k-100k
107
$100k-125k
113
$125k +
106
No College
93
College
101
Adv. Degree
102

Understand Ortega Consumer Behavior

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Ortega Basket Affinity & Size

brand
basket affinity
Old El Paso 12.7x
Mission (Foods) 5.3x
Ro-Tel 5.1x
Daisy's (Snacks) 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
518

Where is Ortega Purchased?

channels
index
Club
13
Dollar
29
Drug
9
Food
150
Gas & Convenience
9
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.3x
Nabisco Triscuit 1.3x
Birds Eye 1.3x
Kelloggs Frosted Mini Wheat 1.3x

How Did They Pay?

method
index
Cash
104
Credit
102
Debit
94
Food Stamps
124

When is Ortega Purchased?

day of week
Sun
18.5%
Mon
13.7%
Tue
13.3%
Wed
12.2%
Thu
11.9%
Fri
14.1%
Sat
16.4%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
35.8%
Evening
26.7%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ortega consumers purchase?

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Why do Ortega consumers try new brands?

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Where do Ortega consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ortega Target Market

Arrow and target

Who actually buys Ortega? Do these consumers match the intended target market of Ortega?

Thought bubble

What motivates the target market to purchase Ortega?

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What other target market should Ortega look at?

venn diagram

Which other brands have a similar target market?

About Our Ortega Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.