Ortega Consumer Insights

Who buys Ortega?

A Ortega consumer is generally higher income, Caucasian, and lower middle age. Ortega consumers are more likely to purchase Ortega during larger pantry stocking trips. Brands such as Old El Paso, Mission (Foods), and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Ortega Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ortega Consumer Demographics

demographic
index
Female
101
Male
87
<24
84
25-34
98
35-44
110
45-54
97
55-64
81
65+
65
African American
70
Asian
50
Caucasian
113
Hispanic
53
demographic
index
Has Kids
105
No Kids
89
- $20k
76
$20k-40k
89
$40k-60k
98
$60k-80k
105
$80k-100k
107
$100k-125k
113
$125k +
106
No College
93
College
101
Adv. Degree
102

Understand Ortega Consumer Behavior

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Ortega Basket Affinity & Size

brand
basket affinity
Old El Paso 12.7x
Mission (Foods) 5.3x
Ro-Tel 5.1x
Daisy's (Snacks) 4.9x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
518

Where is Ortega Purchased?

channels
index
Club
13
Dollar
29
Drug
9
Food
150
Gas & Convenience
9
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sweet Baby Ray's 1.3x
Nabisco Triscuit 1.3x
Birds Eye 1.3x
Kelloggs Frosted Mini Wheat 1.3x

How Did They Pay?

method
index
Cash
104
Credit
102
Debit
94
Food Stamps
124

When is Ortega Purchased?

day of week
Sun
18.5%
Mon
13.7%
Tue
13.3%
Wed
12.2%
Thu
11.9%
Fri
14.1%
Sat
16.4%
time of day
Morning
14.8%
Noon
17.3%
Afternoon
35.8%
Evening
26.7%
Late
5.4%

About Our Ortega Consumer Insights

How do we know who buys Ortega? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ortega consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.