Orville Redenbacher's Consumer Insights

Who buys Orville Redenbacher's?

A Orville Redenbacher's consumer is generally higher income, African American, and upper middle age. Orville Redenbacher's consumers are more likely to purchase Orville Redenbacher's during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Pop-Tarts, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Orville Redenbacher's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Orville Redenbacher's Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
87
35-44
102
45-54
113
55-64
106
65+
105
African American
120
Asian
61
Caucasian
105
Hispanic
83
demographic
index
Has Kids
101
No Kids
97
- $20k
89
$20k-40k
91
$40k-60k
97
$60k-80k
108
$80k-100k
99
$100k-125k
109
$125k +
106
No College
93
College
100
Adv. Degree
109

Understand Orville Redenbacher's Consumer Behavior

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Orville Redenbacher's Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 3.5x
Pop-Tarts 3.3x
Velveeta 3.3x
Vlasic 3.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
443

Where is Orville Redenbacher's Purchased?

channels
index
Beauty
0
Club
34
Dollar
85
Drug
22
Food
145
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
General Mills Lucky Charms 1.3x
Cascade 1.3x
Hefty 1.3x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
99
Food Stamps
118

When is Orville Redenbacher's Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
12.0%
Wed
12.2%
Thu
12.0%
Fri
15.9%
Sat
17.9%
time of day
Morning
13.5%
Noon
15.5%
Afternoon
34.4%
Evening
29.8%
Late
6.8%

Get More Orville Redenbacher's Data

Contact us for the latest Orville Redenbacher's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Orville Redenbacher's consumers switch to?

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Why do consumers stop buying Orville Redenbacher's products?

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Which retailers do Orville Redenbacher's shoppers prefer to shop at?

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What motivates consumers to try Orville Redenbacher's products?

Research the Orville Redenbacher's Target Market

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Who actually buys Orville Redenbacher's? Do these consumers match the intended target market of Orville Redenbacher's?

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What motivates the target market to buy Orville Redenbacher's?

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What other target market should Orville Redenbacher's look at?

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Which other brands have a similar target market?

About Our Orville Redenbacher's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.