Orville Redenbacher's Consumer Insights

Who buys Orville Redenbacher's?

A Orville Redenbacher's consumer is generally higher income, African American, and upper middle age. Orville Redenbacher's consumers are more likely to purchase Orville Redenbacher's during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Pop-Tarts, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Orville Redenbacher's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.62

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Orville Redenbacher's Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
87
35-44
102
45-54
113
55-64
106
65+
105
African American
120
Asian
61
Caucasian
105
Hispanic
83
demographic
index
Has Kids
101
No Kids
97
- $20k
89
$20k-40k
91
$40k-60k
97
$60k-80k
108
$80k-100k
99
$100k-125k
109
$125k +
106
No College
93
College
100
Adv. Degree
109

Understand Orville Redenbacher's Consumer Behavior

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Orville Redenbacher's Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 3.5x
Pop-Tarts 3.3x
Velveeta 3.3x
Vlasic 3.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
443

Where is Orville Redenbacher's Purchased?

channels
index
Beauty
0
Club
34
Dollar
85
Drug
22
Food
145
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
General Mills Lucky Charms 1.3x
Cascade 1.3x
Hefty 1.3x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
99
Food Stamps
118

When is Orville Redenbacher's Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
12.0%
Wed
12.2%
Thu
12.0%
Fri
15.9%
Sat
17.9%
time of day
Morning
13.5%
Noon
15.5%
Afternoon
34.4%
Evening
29.8%
Late
6.8%

About Our Orville Redenbacher's Consumer Insights

How do we know who buys Orville Redenbacher's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Orville Redenbacher's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.