Orville Redenbacher's Consumer Insights

Who buys Orville Redenbacher's? A Orville Redenbacher's consumer is generally higher income, African American, and upper middle age. Orville Redenbacher's consumers are more likely to purchase Orville Redenbacher's during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Pop-Tarts, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Orville Redenbacher's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.62

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Orville Redenbacher's Consumer Demographics

demographic
index
Female
102
Male
85
<24
89
25-34
87
35-44
102
45-54
113
55-64
106
65+
105
African American
120
Asian
61
Caucasian
105
Hispanic
83
demographic
index
Has Kids
101
No Kids
97
- $20k
89
$20k-40k
91
$40k-60k
97
$60k-80k
108
$80k-100k
99
$100k-125k
109
$125k +
106
No College
93
College
100
Adv. Degree
109

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Orville Redenbacher's Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 3.5x
Pop-Tarts 3.3x
Velveeta 3.3x
Vlasic 3.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
443

Where is Orville Redenbacher's Purchased?

channels
index
Beauty
0
Club
34
Dollar
85
Drug
22
Food
145
Gas & Convenience
5
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
General Mills Lucky Charms 1.3x
Cascade 1.3x
Hefty 1.3x

How Did They Pay?

method
index
Cash
93
Credit
103
Debit
99
Food Stamps
118

When is Orville Redenbacher's Purchased?

day of week
Sun
17.2%
Mon
12.9%
Tue
12.0%
Wed
12.2%
Thu
12.0%
Fri
15.9%
Sat
17.9%
time of day
Morning
13.5%
Noon
15.5%
Afternoon
34.4%
Evening
29.8%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Orville Redenbacher's consumers purchase?

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Why do Orville Redenbacher's consumers try new brands?

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Where do Orville Redenbacher's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Orville Redenbacher's Target Market

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Who actually buys Orville Redenbacher's? Do these consumers match the intended target market of Orville Redenbacher's?

Thought bubble

What motivates the target market to purchase Orville Redenbacher's?

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What other target market should Orville Redenbacher's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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