Orville Redenbachers Natural Consumer Insights

Who buys Orville Redenbachers Natural?

A Orville Redenbachers Natural consumer is generally higher income, African American, and senior age. Orville Redenbachers Natural consumers are more likely to purchase Orville Redenbachers Natural during larger pantry stocking trips. Brands such as Puffs, Dannon Oikos, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Orville Redenbachers Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$88.43

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Orville Redenbachers Natural Consumer Demographics

demographic
index
Female
102
Male
85
<24
71
25-34
79
35-44
101
45-54
116
55-64
123
65+
136
African American
144
Asian
42
Caucasian
108
Hispanic
66
demographic
index
Has Kids
101
No Kids
99
- $20k
59
$20k-40k
74
$40k-60k
94
$60k-80k
112
$80k-100k
104
$100k-125k
126
$125k +
125
No College
67
College
100
Adv. Degree
138

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Orville Redenbachers Natural Basket Affinity & Size

brand
basket affinity
Puffs 5.1x
Dannon Oikos 5.0x
Skippy 4.8x
Oroweat 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
496

Where is Orville Redenbachers Natural Purchased?

channels
index
Dollar
7
Drug
13
Food
64
Gas & Convenience
6
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Nabisco Triscuit 1.5x
Snyders Of Hanover 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
80
Credit
104
Debit
112
Food Stamps
65

When is Orville Redenbachers Natural Purchased?

day of week
Sun
15.6%
Mon
12.8%
Tue
12.3%
Wed
12.1%
Thu
11.6%
Fri
16.9%
Sat
18.8%
time of day
Morning
16.4%
Noon
15.7%
Afternoon
33.3%
Evening
27.6%
Late
7.0%

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Find Answers to Questions

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Which brands do Orville Redenbachers Natural consumers switch to?

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Why do consumers stop buying Orville Redenbachers Natural products?

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What motivates consumers to try Orville Redenbachers Natural products?

Research the Orville Redenbachers Natural Target Market

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Who actually buys Orville Redenbachers Natural? Do these consumers match the intended target market of Orville Redenbachers Natural?

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What other target market should Orville Redenbachers Natural look at?

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About Our Orville Redenbachers Natural Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.