Orville Redenbachers Natural Consumer Insights

Who buys Orville Redenbachers Natural? A Orville Redenbachers Natural consumer is generally higher income, African American, and senior age. Orville Redenbachers Natural consumers are more likely to purchase Orville Redenbachers Natural during larger pantry stocking trips. Brands such as Puffs, Dannon Oikos, and Skippy also tend to be purchased in the same trip. Sample consumer insights data below.

Orville Redenbachers Natural Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
3.9%
Total Basket $ (median)
$88.43

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  • Attitudinal surveys
  • Recent demographic data

Orville Redenbachers Natural Consumer Demographics

demographic
index
Female
102
Male
85
<24
71
25-34
79
35-44
101
45-54
116
55-64
123
65+
136
African American
144
Asian
42
Caucasian
108
Hispanic
66
demographic
index
Has Kids
101
No Kids
99
- $20k
59
$20k-40k
74
$40k-60k
94
$60k-80k
112
$80k-100k
104
$100k-125k
126
$125k +
125
No College
67
College
100
Adv. Degree
138

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Orville Redenbachers Natural Basket Affinity & Size

brand
basket affinity
Puffs 5.1x
Dannon Oikos 5.0x
Skippy 4.8x
Oroweat 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
496

Where is Orville Redenbachers Natural Purchased?

channels
index
Dollar
7
Drug
13
Food
64
Gas & Convenience
6
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Nabisco Triscuit 1.5x
Snyders Of Hanover 1.5x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
80
Credit
104
Debit
112
Food Stamps
65

When is Orville Redenbachers Natural Purchased?

day of week
Sun
15.6%
Mon
12.8%
Tue
12.3%
Wed
12.1%
Thu
11.6%
Fri
16.9%
Sat
18.8%
time of day
Morning
16.4%
Noon
15.7%
Afternoon
33.3%
Evening
27.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Orville Redenbachers Natural consumers purchase?

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Why do Orville Redenbachers Natural consumers try new brands?

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Where do Orville Redenbachers Natural consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Orville Redenbachers Natural Target Market

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Who actually buys Orville Redenbachers Natural? Do these consumers match the intended target market of Orville Redenbachers Natural?

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What motivates the target market to purchase Orville Redenbachers Natural?

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What other target market should Orville Redenbachers Natural look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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