Oscar Mayer Consumer Insights

Who buys Oscar Mayer?

A Oscar Mayer consumer is generally higher income, African American, and lower middle age. Oscar Mayer consumers are more likely to purchase Oscar Mayer during larger pantry stocking trips. Brands such as Kraft Singles, Hillshire Farm, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Oscar Mayer Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.0%
Total Basket $ (median)
$67.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oscar Mayer Consumer Demographics

demographic
index
Female
101
Male
88
<24
84
25-34
94
35-44
112
45-54
96
55-64
83
65+
79
African American
113
Asian
70
Caucasian
103
Hispanic
100
demographic
index
Has Kids
112
No Kids
72
- $20k
90
$20k-40k
94
$40k-60k
98
$60k-80k
101
$80k-100k
105
$100k-125k
105
$125k +
105
No College
99
College
101
Adv. Degree
97

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Oscar Mayer Basket Affinity & Size

brand
basket affinity
Kraft Singles 5.1x
Hillshire Farm 3.7x
Johnsonville 3.6x
Ball Park 3.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
478

Where is Oscar Mayer Purchased?

channels
index
Beauty
0
Club
41
Dollar
13
Drug
21
Food
128
Gas & Convenience
18
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Sweet Baby Ray's 1.1x
Johnsonville 1.1x
Ore-Ida 1.1x

How Did They Pay?

method
index
Cash
93
Credit
92
Debit
106
Food Stamps
154

When is Oscar Mayer Purchased?

day of week
Sun
20.1%
Mon
14.4%
Tue
12.2%
Wed
11.6%
Thu
11.2%
Fri
13.6%
Sat
17.0%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.3%
Evening
28.2%
Late
6.8%

About Our Oscar Mayer Consumer Insights

How do we know who buys Oscar Mayer? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oscar Mayer consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.