Oscar Mayer Consumer Insights

Who buys Oscar Mayer? A Oscar Mayer consumer is generally higher income, African American, and lower middle age. Oscar Mayer consumers are more likely to purchase Oscar Mayer during larger pantry stocking trips. Brands such as Kraft Singles, Hillshire Farm, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Oscar Mayer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.0%
Total Basket $ (median)
$67.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oscar Mayer Consumer Demographics

demographic
index
Female
101
Male
88
<24
84
25-34
94
35-44
112
45-54
96
55-64
83
65+
79
African American
113
Asian
70
Caucasian
103
Hispanic
100
demographic
index
Has Kids
112
No Kids
72
- $20k
90
$20k-40k
94
$40k-60k
98
$60k-80k
101
$80k-100k
105
$100k-125k
105
$125k +
105
No College
99
College
101
Adv. Degree
97

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Oscar Mayer Basket Affinity & Size

brand
basket affinity
Kraft Singles 5.1x
Hillshire Farm 3.7x
Johnsonville 3.6x
Ball Park 3.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
478

Where is Oscar Mayer Purchased?

channels
index
Beauty
0
Club
41
Dollar
13
Drug
21
Food
128
Gas & Convenience
18
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Sweet Baby Ray's 1.1x
Johnsonville 1.1x
Ore-Ida 1.1x

How Did They Pay?

method
index
Cash
93
Credit
92
Debit
106
Food Stamps
154

When is Oscar Mayer Purchased?

day of week
Sun
20.1%
Mon
14.4%
Tue
12.2%
Wed
11.6%
Thu
11.2%
Fri
13.6%
Sat
17.0%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.3%
Evening
28.2%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oscar Mayer consumers purchase?

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Why do Oscar Mayer consumers try new brands?

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Where do Oscar Mayer consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oscar Mayer Target Market

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Who actually buys Oscar Mayer? Do these consumers match the intended target market of Oscar Mayer?

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What motivates the target market to purchase Oscar Mayer?

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What other target market should Oscar Mayer look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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