Oscar Mayer Lunchables Consumer Insights

Who buys Oscar Mayer Lunchables?

A Oscar Mayer Lunchables consumer is generally higher income, African American, and lower middle age. Oscar Mayer Lunchables consumers are more likely to purchase Oscar Mayer Lunchables during larger pantry stocking trips. Brands such as Armour, Dannon Danimals, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Oscar Mayer Lunchables Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$63.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oscar Mayer Lunchables Consumer Demographics

demographic
index
Female
103
Male
74
<24
72
25-34
102
35-44
127
45-54
80
55-64
40
65+
35
African American
112
Asian
70
Caucasian
102
Hispanic
103
demographic
index
Has Kids
130
No Kids
33
- $20k
86
$20k-40k
89
$40k-60k
94
$60k-80k
100
$80k-100k
103
$100k-125k
118
$125k +
113
No College
94
College
102
Adv. Degree
99

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Oscar Mayer Lunchables Basket Affinity & Size

brand
basket affinity
Armour 7.1x
Dannon Danimals 6.1x
YoCrunch 5.7x
Yoplait Go-Gurt 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
485

Where is Oscar Mayer Lunchables Purchased?

channels
index
Club
6
Dollar
17
Drug
17
Food
122
Gas & Convenience
26
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Kool-Aid 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
89
Credit
87
Debit
109
Food Stamps
180

When is Oscar Mayer Lunchables Purchased?

day of week
Sun
21.6%
Mon
15.2%
Tue
12.7%
Wed
11.8%
Thu
11.2%
Fri
12.2%
Sat
15.3%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
32.4%
Evening
29.1%
Late
6.9%

Get More Oscar Mayer Lunchables Data

Contact us for the latest Oscar Mayer Lunchables consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Oscar Mayer Lunchables consumers switch to?

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Why do consumers stop buying Oscar Mayer Lunchables products?

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Which retailers do Oscar Mayer Lunchables shoppers prefer to shop at?

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What motivates consumers to try Oscar Mayer Lunchables products?

Research the Oscar Mayer Lunchables Target Market

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Who actually buys Oscar Mayer Lunchables? Do these consumers match the intended target market of Oscar Mayer Lunchables?

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What motivates the target market to buy Oscar Mayer Lunchables?

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What other target market should Oscar Mayer Lunchables look at?

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Which other brands have a similar target market?

About Our Oscar Mayer Lunchables Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.