Oscar Mayer Lunchables Consumer Insights

Who buys Oscar Mayer Lunchables? A Oscar Mayer Lunchables consumer is generally higher income, African American, and lower middle age. Oscar Mayer Lunchables consumers are more likely to purchase Oscar Mayer Lunchables during larger pantry stocking trips. Brands such as Armour, Dannon Danimals, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Oscar Mayer Lunchables Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$63.12

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Oscar Mayer Lunchables Consumer Demographics

demographic
index
Female
103
Male
74
<24
72
25-34
102
35-44
127
45-54
80
55-64
40
65+
35
African American
112
Asian
70
Caucasian
102
Hispanic
103
demographic
index
Has Kids
130
No Kids
33
- $20k
86
$20k-40k
89
$40k-60k
94
$60k-80k
100
$80k-100k
103
$100k-125k
118
$125k +
113
No College
94
College
102
Adv. Degree
99

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Oscar Mayer Lunchables Basket Affinity & Size

brand
basket affinity
Armour 7.1x
Dannon Danimals 6.1x
YoCrunch 5.7x
Yoplait Go-Gurt 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
485

Where is Oscar Mayer Lunchables Purchased?

channels
index
Club
6
Dollar
17
Drug
17
Food
122
Gas & Convenience
26
Mass
123
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Kool-Aid 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
89
Credit
87
Debit
109
Food Stamps
180

When is Oscar Mayer Lunchables Purchased?

day of week
Sun
21.6%
Mon
15.2%
Tue
12.7%
Wed
11.8%
Thu
11.2%
Fri
12.2%
Sat
15.3%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
32.4%
Evening
29.1%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oscar Mayer Lunchables consumers purchase?

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Why do Oscar Mayer Lunchables consumers try new brands?

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Where do Oscar Mayer Lunchables consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Oscar Mayer Lunchables Target Market

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Who actually buys Oscar Mayer Lunchables? Do these consumers match the intended target market of Oscar Mayer Lunchables?

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What motivates the target market to purchase Oscar Mayer Lunchables?

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What other target market should Oscar Mayer Lunchables look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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