Oscar Mayer Selects Consumer Insights

Who buys Oscar Mayer Selects?

A Oscar Mayer Selects consumer is generally very high income, Caucasian, and lower middle age. Oscar Mayer Selects consumers are more likely to purchase Oscar Mayer Selects during larger pantry stocking trips. Brands such as Jennie-O, Johnsonville, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Oscar Mayer Selects Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.94
% of Basket $ (median)
4.5%
Total Basket $ (median)
$86.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oscar Mayer Selects Consumer Demographics

demographic
index
Female
102
Male
81
<24
68
25-34
92
35-44
121
45-54
85
55-64
86
65+
57
African American
55
Asian
51
Caucasian
111
Hispanic
62
demographic
index
Has Kids
113
No Kids
71
- $20k
58
$20k-40k
74
$40k-60k
91
$60k-80k
97
$80k-100k
124
$100k-125k
114
$125k +
143
No College
69
College
102
Adv. Degree
126

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Oscar Mayer Selects Basket Affinity & Size

brand
basket affinity
Jennie-O 5.8x
Johnsonville 4.7x
Dannon Oikos 4.7x
Bolthouse Farms 4.7x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
545

Where is Oscar Mayer Selects Purchased?

channels
index
Club
0
Dollar
1
Drug
18
Food
65
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Horizon Organic 1.6x
Dannon Oikos 1.6x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
100
Credit
103
Debit
100
Food Stamps
94

When is Oscar Mayer Selects Purchased?

day of week
Sun
18.4%
Mon
15.5%
Tue
12.2%
Wed
10.7%
Thu
11.8%
Fri
15.1%
Sat
16.2%
time of day
Morning
15.8%
Noon
16.7%
Afternoon
34.0%
Evening
26.2%
Late
7.3%

Get More Oscar Mayer Selects Data

Contact us for the latest Oscar Mayer Selects consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Oscar Mayer Selects consumers switch to?

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Why do consumers stop buying Oscar Mayer Selects products?

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Which retailers do Oscar Mayer Selects shoppers prefer to shop at?

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What motivates consumers to try Oscar Mayer Selects products?

Research the Oscar Mayer Selects Target Market

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Who actually buys Oscar Mayer Selects? Do these consumers match the intended target market of Oscar Mayer Selects?

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What motivates the target market to purchase Oscar Mayer Selects?

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What other target market should Oscar Mayer Selects look at?

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Which other brands have a similar target market?

About Our Oscar Mayer Selects Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.