Oscar Mayer Sub Sandwich Consumer Insights

Who buys Oscar Mayer Sub Sandwich?

A Oscar Mayer Sub Sandwich consumer is generally very low income, Hispanic, and lower middle age. Oscar Mayer Sub Sandwich consumers are more likely to purchase Oscar Mayer Sub Sandwich during larger pantry stocking trips. Brands such as Kraft Singles, Borden, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Oscar Mayer Sub Sandwich Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.98
% of Basket $ (median)
8.3%
Total Basket $ (median)
$84.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oscar Mayer Sub Sandwich Consumer Demographics

demographic
index
Female
99
Male
108
<24
86
25-34
100
35-44
106
45-54
105
55-64
80
65+
47
African American
167
Asian
81
Caucasian
87
Hispanic
198
demographic
index
Has Kids
106
No Kids
87
- $20k
140
$20k-40k
139
$40k-60k
113
$60k-80k
95
$80k-100k
86
$100k-125k
65
$125k +
56
No College
146
College
96
Adv. Degree
65

Understand Oscar Mayer Sub Sandwich Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Oscar Mayer Sub Sandwich Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.9x
Borden 6.4x
Sunny Meadow 5.9x
Maxwell House 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
452

Where is Oscar Mayer Sub Sandwich Purchased?

channels
index
Club
108
Dollar
0
Drug
0
Food
103
Gas & Convenience
25
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Hawaiian Punch 1.7x
Marlboro Gold Pack 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
99
Credit
64
Debit
116
Food Stamps
269

When is Oscar Mayer Sub Sandwich Purchased?

day of week
Sun
19.8%
Mon
14.3%
Tue
12.6%
Wed
10.9%
Thu
11.9%
Fri
14.5%
Sat
16.1%
time of day
Morning
12.8%
Noon
16.1%
Afternoon
34.5%
Evening
29.6%
Late
7.0%

Get More Oscar Mayer Sub Sandwich Data

Contact us for the latest Oscar Mayer Sub Sandwich consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Oscar Mayer Sub Sandwich consumers switch to?

Stop sign

Why do consumers stop buying Oscar Mayer Sub Sandwich products?

Store front

Which retailers do Oscar Mayer Sub Sandwich shoppers prefer to shop at?

Sale sign

What motivates consumers to try Oscar Mayer Sub Sandwich products?

Research the Oscar Mayer Sub Sandwich Target Market

Arrow and target

Who actually buys Oscar Mayer Sub Sandwich? Do these consumers match the intended target market of Oscar Mayer Sub Sandwich?

Thought bubble

What motivates the target market to buy Oscar Mayer Sub Sandwich?

Magnifying glass

What other target market should Oscar Mayer Sub Sandwich look at?

Venn diagram

Which other brands have a similar target market?

About Our Oscar Mayer Sub Sandwich Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.