Oscar Mayer Sub Sandwich Consumer Insights

Who buys Oscar Mayer Sub Sandwich? Oscar Mayer Sub Sandwich consumers are generally very low income, Hispanic, and lower middle age. Oscar Mayer Sub Sandwich consumers are more likely to purchase Oscar Mayer Sub Sandwich during larger pantry stocking trips. Brands such as Kraft Singles, Borden, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Oscar Mayer Sub Sandwich Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
8.3%
Total Basket $ (median)
$84.06

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  • Recent demographic data

Oscar Mayer Sub Sandwich Consumer Demographics

demographic
index
Female
99
Male
108
<24
86
25-34
100
35-44
106
45-54
105
55-64
80
65+
47
African American
167
Asian
81
Caucasian
87
Hispanic
198
demographic
index
Has Kids
106
No Kids
87
- $20k
140
$20k-40k
139
$40k-60k
113
$60k-80k
95
$80k-100k
86
$100k-125k
65
$125k +
56
No College
146
College
96
Adv. Degree
65

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Oscar Mayer Sub Sandwich Basket Affinity & Size

brand
basket affinity
Kraft Singles 6.9x
Borden 6.4x
Sunny Meadow 5.9x
Maxwell House 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
452

Where is Oscar Mayer Sub Sandwich Purchased?

channels
index
Club
108
Dollar
0
Drug
0
Food
103
Gas & Convenience
25
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Hawaiian Punch 1.7x
Marlboro Gold Pack 1.7x
Blue Bonnet 1.7x

How Did They Pay?

method
index
Cash
99
Credit
64
Debit
116
Food Stamps
269

When is Oscar Mayer Sub Sandwich Purchased?

day of week
Sun
19.8%
Mon
14.3%
Tue
12.6%
Wed
10.9%
Thu
11.9%
Fri
14.5%
Sat
16.1%
time of day
Morning
12.8%
Noon
16.1%
Afternoon
34.5%
Evening
29.6%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oscar Mayer Sub Sandwich consumers purchase?

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Why do Oscar Mayer Sub Sandwich consumers try new brands?

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Where do Oscar Mayer Sub Sandwich consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oscar Mayer Sub Sandwich Target Market

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Who actually buys Oscar Mayer Sub Sandwich? Do these consumers match the intended target market of Oscar Mayer Sub Sandwich?

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What motivates the target market to purchase Oscar Mayer Sub Sandwich?

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What other target market should Oscar Mayer Sub Sandwich look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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