Oster Animal Care Consumer Insights

Who buys Oster Animal Care? Oster Animal Care consumers are generally slightly lower income, Caucasian, and adolescent age. Oster Animal Care consumers are more likely to purchase Oster Animal Care during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Starkist also tend to be purchased in the same trip. Sample consumer insights data below.

Oster Animal Care Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
8.4%
Total Basket $ (median)
$58.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oster Animal Care Consumer Demographics

demographic
index
Female
99
Male
114
<24
153
25-34
97
35-44
88
45-54
123
55-64
94
65+
100
African American
92
Asian
65
Caucasian
104
Hispanic
101
demographic
index
Has Kids
91
No Kids
121
- $20k
113
$20k-40k
119
$40k-60k
124
$60k-80k
89
$80k-100k
107
$100k-125k
72
$125k +
62
No College
123
College
101
Adv. Degree
69

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Oster Animal Care Basket Affinity & Size

brand
basket affinity
Purina Friskies 8.2x
Febreze 6.2x
Starkist 6.0x
Farmers Market 5.3x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
309

Where is Oster Animal Care Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Totino's Pizza Rolls 1.6x
Marlboro Gold Pack 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
83
Credit
99
Debit
118
Food Stamps
58

When is Oster Animal Care Purchased?

day of week
Sun
17.0%
Mon
12.0%
Tue
12.4%
Wed
9.7%
Thu
12.7%
Fri
16.1%
Sat
20.1%
time of day
Morning
13.9%
Noon
14.5%
Afternoon
34.3%
Evening
25.9%
Late
11.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oster Animal Care consumers purchase?

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Why do Oster Animal Care consumers try new brands?

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Where do Oster Animal Care consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oster Animal Care Target Market

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Who actually buys Oster Animal Care? Do these consumers match the intended target market of Oster Animal Care?

Thought bubble

What motivates the target market to purchase Oster Animal Care?

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What other target market should Oster Animal Care look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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