Otis Spunkmeyer Consumer Insights

Who buys Otis Spunkmeyer?

A Otis Spunkmeyer consumer is generally slightly higher income, Hispanic, and upper middle age. Otis Spunkmeyer consumers are more likely to purchase Otis Spunkmeyer during larger pantry stocking trips. Brands such as Taylor Farms, Frito-Lay, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Otis Spunkmeyer Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.48
% of Basket $ (median)
6.9%
Total Basket $ (median)
$108.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Otis Spunkmeyer Consumer Demographics

demographic
index
Female
97
Male
134
<24
95
25-34
82
35-44
97
45-54
128
55-64
108
65+
98
African American
149
Asian
61
Caucasian
94
Hispanic
158
demographic
index
Has Kids
100
No Kids
101
- $20k
61
$20k-40k
109
$40k-60k
125
$60k-80k
84
$80k-100k
136
$100k-125k
60
$125k +
97
No College
107
College
103
Adv. Degree
79

Understand Otis Spunkmeyer Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Otis Spunkmeyer Basket Affinity & Size

brand
basket affinity
Taylor Farms 16.4x
Frito-Lay 12.7x
Generic Pma 12.1x
Kellogg's 10.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
201
Pantry Stocking (21+ Items)
285

Where is Otis Spunkmeyer Purchased?

channels
index
Club
953
Drug
8
Food
1
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.9x
Hawaiian Punch 1.8x
Chex Mix 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
110
Credit
90
Debit
104
Food Stamps
121

When is Otis Spunkmeyer Purchased?

day of week
Sun
14.7%
Mon
14.5%
Tue
13.8%
Wed
13.4%
Thu
11.8%
Fri
15.9%
Sat
15.8%
time of day
Morning
23.2%
Noon
19.0%
Afternoon
30.6%
Evening
26.5%
Late
0.7%

Get More Otis Spunkmeyer Data

Contact us for the latest Otis Spunkmeyer consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Otis Spunkmeyer consumers switch to?

Stop sign

Why do consumers stop buying Otis Spunkmeyer products?

Store front

Which retailers do Otis Spunkmeyer shoppers prefer to shop at?

Sale sign

What motivates consumers to try Otis Spunkmeyer products?

Research the Otis Spunkmeyer Target Market

Arrow and target

Who actually buys Otis Spunkmeyer? Do these consumers match the intended target market of Otis Spunkmeyer?

Thought bubble

What motivates the target market to buy Otis Spunkmeyer?

Magnifying glass

What other target market should Otis Spunkmeyer look at?

Venn diagram

Which other brands have a similar target market?

About Our Otis Spunkmeyer Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.