Otis Spunkmeyer Consumer Insights

Who buys Otis Spunkmeyer? Otis Spunkmeyer consumers are generally slightly higher income, Hispanic, and upper middle age. Otis Spunkmeyer consumers are more likely to purchase Otis Spunkmeyer during larger pantry stocking trips. Brands such as Taylor Farms, Frito-Lay, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Otis Spunkmeyer Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.48
% of Basket $ (median)
6.9%
Total Basket $ (median)
$108.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Otis Spunkmeyer Consumer Demographics

demographic
index
Female
97
Male
134
<24
95
25-34
82
35-44
97
45-54
128
55-64
108
65+
98
African American
149
Asian
61
Caucasian
94
Hispanic
158
demographic
index
Has Kids
100
No Kids
101
- $20k
61
$20k-40k
109
$40k-60k
125
$60k-80k
84
$80k-100k
136
$100k-125k
60
$125k +
97
No College
107
College
103
Adv. Degree
79

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Otis Spunkmeyer Basket Affinity & Size

brand
basket affinity
Taylor Farms 16.4x
Frito-Lay 12.7x
Generic Pma 12.1x
Kellogg's 10.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
201
Pantry Stocking (21+ Items)
285

Where is Otis Spunkmeyer Purchased?

channels
index
Club
953
Drug
8
Food
1
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.9x
Hawaiian Punch 1.8x
Chex Mix 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
110
Credit
90
Debit
104
Food Stamps
121

When is Otis Spunkmeyer Purchased?

day of week
Sun
14.7%
Mon
14.5%
Tue
13.8%
Wed
13.4%
Thu
11.8%
Fri
15.9%
Sat
15.8%
time of day
Morning
23.2%
Noon
19.0%
Afternoon
30.6%
Evening
26.5%
Late
0.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Otis Spunkmeyer consumers purchase?

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Why do Otis Spunkmeyer consumers try new brands?

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Where do Otis Spunkmeyer consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Otis Spunkmeyer Target Market

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Who actually buys Otis Spunkmeyer? Do these consumers match the intended target market of Otis Spunkmeyer?

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What motivates the target market to purchase Otis Spunkmeyer?

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What other target market should Otis Spunkmeyer look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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