Otter Pops Consumer Insights

Who buys Otter Pops? Otter Pops consumers are generally very low income, Asian, and lower middle age. Otter Pops consumers are more likely to purchase Otter Pops during larger pantry stocking trips. Brands such as Capri Sun, Bar-S, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Otter Pops Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Otter Pops Consumer Demographics

demographic
index
Female
103
Male
67
<24
96
25-34
96
35-44
113
45-54
107
55-64
58
65+
28
African American
71
Asian
168
Caucasian
86
Hispanic
143
demographic
index
Has Kids
123
No Kids
49
- $20k
119
$20k-40k
108
$40k-60k
111
$60k-80k
83
$80k-100k
96
$100k-125k
92
$125k +
99
No College
119
College
101
Adv. Degree
74

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Otter Pops Basket Affinity & Size

brand
basket affinity
Capri Sun 6.7x
Bar-S 6.6x
Totino's Party Pizza 6.4x
Vlasic 6.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
382

Where is Otter Pops Purchased?

channels
index
Club
387
Dollar
21
Drug
33
Food
62
Gas & Convenience
10
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Oroweat 1.9x
King's Hawaiian 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
111
Credit
73
Debit
109
Food Stamps
212

When is Otter Pops Purchased?

day of week
Sun
13.5%
Mon
16.9%
Tue
13.7%
Wed
11.8%
Thu
14.4%
Fri
15.5%
Sat
14.3%
time of day
Morning
19.8%
Noon
17.5%
Afternoon
33.8%
Evening
22.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Otter Pops consumers purchase?

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Why do Otter Pops consumers try new brands?

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Where do Otter Pops consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Otter Pops Target Market

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Who actually buys Otter Pops? Do these consumers match the intended target market of Otter Pops?

Thought bubble

What motivates the target market to purchase Otter Pops?

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What other target market should Otter Pops look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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