Otter Pops Consumer Insights

Who buys Otter Pops?

A Otter Pops consumer is generally very low income, Asian, and lower middle age. Otter Pops consumers are more likely to purchase Otter Pops during larger pantry stocking trips. Brands such as Capri Sun, Bar-S, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Otter Pops Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$62.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Otter Pops Consumer Demographics

demographic
index
Female
103
Male
67
<24
96
25-34
96
35-44
113
45-54
107
55-64
58
65+
28
African American
71
Asian
168
Caucasian
86
Hispanic
143
demographic
index
Has Kids
123
No Kids
49
- $20k
119
$20k-40k
108
$40k-60k
111
$60k-80k
83
$80k-100k
96
$100k-125k
92
$125k +
99
No College
119
College
101
Adv. Degree
74

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Otter Pops Basket Affinity & Size

brand
basket affinity
Capri Sun 6.7x
Bar-S 6.6x
Totino's Party Pizza 6.4x
Vlasic 6.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
382

Where is Otter Pops Purchased?

channels
index
Club
387
Dollar
21
Drug
33
Food
62
Gas & Convenience
10
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.0x
Oroweat 1.9x
King's Hawaiian 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
111
Credit
73
Debit
109
Food Stamps
212

When is Otter Pops Purchased?

day of week
Sun
13.5%
Mon
16.9%
Tue
13.7%
Wed
11.8%
Thu
14.4%
Fri
15.5%
Sat
14.3%
time of day
Morning
19.8%
Noon
17.5%
Afternoon
33.8%
Evening
22.5%
Late
6.4%

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Better understand Otter Pops consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Otter Pops consumers switch to?

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Why do consumers stop buying Otter Pops products?

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Which retailers do Otter Pops shoppers prefer to shop at?

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What motivates consumers to try Otter Pops products?

Research the Otter Pops Target Market

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Who actually buys Otter Pops? Do these consumers match the intended target market of Otter Pops?

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What motivates the target market to buy Otter Pops?

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What other target market should Otter Pops look at?

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Which other brands have a similar target market?

About Our Otter Pops Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.