Our Family Farm Consumer Insights

Who buys Our Family Farm?

A Our Family Farm consumer is generally higher income, Caucasian, and older age. Our Family Farm consumers are more likely to purchase Our Family Farm during larger pantry stocking trips. Brands such as Land O Lakes, Jif, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Our Family Farm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
8.1%
Total Basket $ (median)
$34.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Our Family Farm Consumer Demographics

demographic
index
Female
104
Male
63
<24
57
25-34
69
35-44
115
45-54
97
55-64
162
65+
66
African American
33
Asian
9
Caucasian
125
Hispanic
17
demographic
index
Has Kids
95
No Kids
111
- $20k
25
$20k-40k
91
$40k-60k
32
$60k-80k
132
$80k-100k
110
$100k-125k
228
$125k +
85
No College
37
College
104
Adv. Degree
156

Understand Our Family Farm Consumer Behavior

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Our Family Farm Basket Affinity & Size

brand
basket affinity
Land O Lakes 16.7x
Jif 5.8x
Mission (Foods) 5.7x
Hormel 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
283

Where is Our Family Farm Purchased?

channels
index
Club
3
Dollar
53
Drug
8
Food
269
Gas & Convenience
16
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Yoplait Light 1.5x
Farmers Market 1.5x
Chex Mix 1.5x

How Did They Pay?

method
index
Cash
373
Credit
42
Debit
23
Food Stamps
54

When is Our Family Farm Purchased?

day of week
Sun
17.0%
Mon
14.0%
Tue
12.4%
Wed
15.1%
Thu
12.1%
Fri
12.8%
Sat
16.5%
time of day
Morning
12.8%
Noon
13.5%
Afternoon
38.7%
Evening
29.9%
Late
5.2%

About Our Our Family Farm Consumer Insights

How do we know who buys Our Family Farm? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Our Family Farm consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.