Our Generation Dolls Consumer Insights

Who buys Our Generation Dolls?

A Our Generation Dolls consumer is generally slightly higher income, Caucasian, and lower middle age. Our Generation Dolls consumers are more likely to purchase Our Generation Dolls during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and Energizer also tend to be purchased in the same trip. Sample consumer insights data below.

Our Generation Dolls Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$21.98
% of Basket $ (median)
34.2%
Total Basket $ (median)
$64.24

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Our Generation Dolls Consumer Demographics

demographic
index
Female
105
Male
56
<24
30
25-34
82
35-44
138
45-54
77
55-64
66
65+
60
African American
54
Asian
47
Caucasian
111
Hispanic
82
demographic
index
Has Kids
129
No Kids
35
- $20k
39
$20k-40k
53
$40k-60k
79
$60k-80k
95
$80k-100k
154
$100k-125k
133
$125k +
154
No College
72
College
103
Adv. Degree
117

Understand Our Generation Dolls Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Our Generation Dolls Basket Affinity & Size

brand
basket affinity
Archer Farms 31.3x
Crayola 20.6x
Energizer 15.6x
Lindt 9.3x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
160

Where is Our Generation Dolls Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.8x
Dannon Danimals 1.8x
Archer Farms 1.6x
Kelloggs Froot Loops 1.6x

How Did They Pay?

method
index
Cash
76
Credit
96
Debit
124
Food Stamps
7

When is Our Generation Dolls Purchased?

day of week
Sun
12.8%
Mon
13.7%
Tue
10.7%
Wed
10.7%
Thu
14.2%
Fri
20.6%
Sat
17.2%
time of day
Morning
16.8%
Noon
17.1%
Afternoon
37.1%
Evening
23.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Our Generation Dolls consumers purchase?

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Why do Our Generation Dolls consumers try new brands?

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Where do Our Generation Dolls consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Our Generation Dolls Target Market

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Who actually buys Our Generation Dolls? Do these consumers match the intended target market of Our Generation Dolls?

Thought bubble

What motivates the target market to purchase Our Generation Dolls?

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What other target market should Our Generation Dolls look at?

venn diagram

Which other brands have a similar target market?

About Our Our Generation Dolls Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.