Ovaltine Consumer Insights

Who buys Ovaltine? A Ovaltine consumer is generally very high income, Hispanic, and upper middle age. Ovaltine consumers are more likely to purchase Ovaltine during larger pantry stocking trips. Brands such as YoCrunch, Digiorno, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Ovaltine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.78
% of Basket $ (median)
5.1%
Total Basket $ (median)
$73.71

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ovaltine Consumer Demographics

demographic
index
Female
102
Male
78
<24
72
25-34
96
35-44
108
45-54
111
55-64
69
65+
62
African American
26
Asian
68
Caucasian
105
Hispanic
113
demographic
index
Has Kids
119
No Kids
57
- $20k
69
$20k-40k
85
$40k-60k
102
$60k-80k
114
$80k-100k
99
$100k-125k
98
$125k +
120
No College
77
College
102
Adv. Degree
115

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Ovaltine Basket Affinity & Size

brand
basket affinity
YoCrunch 5.7x
Digiorno 5.6x
Dannon Danimals 4.3x
Maruchan Ramen 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
490

Where is Ovaltine Purchased?

channels
index
Drug
7
Food
114
Gas & Convenience
2
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.5x
Oroweat 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
81
Credit
102
Debit
104
Food Stamps
129

When is Ovaltine Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.0%
Wed
11.6%
Thu
12.7%
Fri
13.3%
Sat
17.7%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
32.2%
Evening
28.3%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ovaltine consumers purchase?

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Why do Ovaltine consumers try new brands?

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Where do Ovaltine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ovaltine Target Market

Arrow and target

Who actually buys Ovaltine? Do these consumers match the intended target market of Ovaltine?

Thought bubble

What motivates the target market to purchase Ovaltine?

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What other target market should Ovaltine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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