Ovaltine Consumer Insights

Who buys Ovaltine?

A Ovaltine consumer is generally very high income, Hispanic, and upper middle age. Ovaltine consumers are more likely to purchase Ovaltine during larger pantry stocking trips. Brands such as YoCrunch, Digiorno, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Ovaltine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.78
% of Basket $ (median)
5.1%
Total Basket $ (median)
$73.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ovaltine Consumer Demographics

demographic
index
Female
102
Male
78
<24
72
25-34
96
35-44
108
45-54
111
55-64
69
65+
62
African American
26
Asian
68
Caucasian
105
Hispanic
113
demographic
index
Has Kids
119
No Kids
57
- $20k
69
$20k-40k
85
$40k-60k
102
$60k-80k
114
$80k-100k
99
$100k-125k
98
$125k +
120
No College
77
College
102
Adv. Degree
115

Understand Ovaltine Consumer Behavior

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Ovaltine Basket Affinity & Size

brand
basket affinity
YoCrunch 5.7x
Digiorno 5.6x
Dannon Danimals 4.3x
Maruchan Ramen 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
490

Where is Ovaltine Purchased?

channels
index
Drug
7
Food
114
Gas & Convenience
2
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.7x
Yoplait Go-Gurt 1.5x
Oroweat 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
81
Credit
102
Debit
104
Food Stamps
129

When is Ovaltine Purchased?

day of week
Sun
17.5%
Mon
14.0%
Tue
13.0%
Wed
11.6%
Thu
12.7%
Fri
13.3%
Sat
17.7%
time of day
Morning
14.9%
Noon
16.3%
Afternoon
32.2%
Evening
28.3%
Late
8.3%

Get More Ovaltine Data

Contact us for the latest Ovaltine consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ovaltine consumers switch to?

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Why do consumers stop buying Ovaltine products?

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Which retailers do Ovaltine shoppers prefer to shop at?

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What motivates consumers to try Ovaltine products?

Research the Ovaltine Target Market

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Who actually buys Ovaltine? Do these consumers match the intended target market of Ovaltine?

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What motivates the target market to buy Ovaltine?

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What other target market should Ovaltine look at?

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Which other brands have a similar target market?

About Our Ovaltine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.