Oven Fry Consumer Insights

Who buys Oven Fry?

A Oven Fry consumer is generally higher income, Caucasian, and older age. Oven Fry consumers are more likely to purchase Oven Fry during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Marie Callender's, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Oven Fry Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.15
% of Basket $ (median)
2.9%
Total Basket $ (median)
$74.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oven Fry Consumer Demographics

demographic
index
Female
101
Male
94
<24
47
25-34
81
35-44
104
45-54
113
55-64
137
65+
85
African American
55
Asian
30
Caucasian
117
Hispanic
48
demographic
index
Has Kids
99
No Kids
103
- $20k
82
$20k-40k
99
$40k-60k
84
$60k-80k
105
$80k-100k
104
$100k-125k
123
$125k +
104
No College
123
College
98
Adv. Degree
83

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Oven Fry Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.1x
Marie Callender's 4.8x
Duncan Hines 4.7x
Lean Cuisine 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
539

Where is Oven Fry Purchased?

channels
index
Dollar
2
Drug
21
Food
126
Gas & Convenience
17
Mass
123
regions
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What Else Do They Buy?

brand
household affinity
Red Baron 1.7x
Totino's Pizza Rolls 1.7x
Sunbeam 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
110
Credit
91
Debit
99
Food Stamps
149

When is Oven Fry Purchased?

day of week
Sun
21.0%
Mon
14.1%
Tue
12.4%
Wed
10.8%
Thu
11.8%
Fri
12.5%
Sat
17.5%
time of day
Morning
14.4%
Noon
19.8%
Afternoon
39.5%
Evening
22.2%
Late
4.1%

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Find Answers to Questions

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Which brands do Oven Fry consumers switch to?

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Why do consumers stop buying Oven Fry products?

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Which retailers do Oven Fry shoppers prefer to shop at?

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What motivates consumers to try Oven Fry products?

Research the Oven Fry Target Market

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Who actually buys Oven Fry? Do these consumers match the intended target market of Oven Fry?

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What motivates the target market to buy Oven Fry?

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What other target market should Oven Fry look at?

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Which other brands have a similar target market?

About Our Oven Fry Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.