Oven Fry Consumer Insights

Who buys Oven Fry? Oven Fry consumers are generally higher income, Caucasian, and older age. Oven Fry consumers are more likely to purchase Oven Fry during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Marie Callender's, and Duncan Hines also tend to be purchased in the same trip. Sample consumer insights data below.

Oven Fry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.15
% of Basket $ (median)
2.9%
Total Basket $ (median)
$74.30

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Oven Fry Consumer Demographics

demographic
index
Female
101
Male
94
<24
47
25-34
81
35-44
104
45-54
113
55-64
137
65+
85
African American
55
Asian
30
Caucasian
117
Hispanic
48
demographic
index
Has Kids
99
No Kids
103
- $20k
82
$20k-40k
99
$40k-60k
84
$60k-80k
105
$80k-100k
104
$100k-125k
123
$125k +
104
No College
123
College
98
Adv. Degree
83

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Oven Fry Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 5.1x
Marie Callender's 4.8x
Duncan Hines 4.7x
Lean Cuisine 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
539

Where is Oven Fry Purchased?

channels
index
Dollar
2
Drug
21
Food
126
Gas & Convenience
17
Mass
123
regions
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What Else Do They Buy?

brand
household affinity
Red Baron 1.7x
Totino's Pizza Rolls 1.7x
Sunbeam 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
110
Credit
91
Debit
99
Food Stamps
149

When is Oven Fry Purchased?

day of week
Sun
21.0%
Mon
14.1%
Tue
12.4%
Wed
10.8%
Thu
11.8%
Fri
12.5%
Sat
17.5%
time of day
Morning
14.4%
Noon
19.8%
Afternoon
39.5%
Evening
22.2%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Oven Fry consumers purchase?

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Why do Oven Fry consumers try new brands?

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Where do Oven Fry consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Oven Fry Target Market

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Who actually buys Oven Fry? Do these consumers match the intended target market of Oven Fry?

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What motivates the target market to purchase Oven Fry?

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What other target market should Oven Fry look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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