Oven Joy Consumer Insights

Who buys Oven Joy?

A Oven Joy consumer is generally median income, Asian, and adolescent age. Oven Joy consumers are more likely to purchase Oven Joy during larger pantry stocking trips. Brands such as Fresh Express, Nabisco, and Skippy also tend to be purchased in the same trip. See sample consumer insights data below.

Oven Joy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.19
% of Basket $ (median)
4.2%
Total Basket $ (median)
$28.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oven Joy Consumer Demographics

demographic
index
Female
101
Male
90
<24
188
25-34
111
35-44
105
45-54
68
55-64
75
65+
134
African American
60
Asian
181
Caucasian
89
Hispanic
66
demographic
index
Has Kids
110
No Kids
78
- $20k
116
$20k-40k
128
$40k-60k
93
$60k-80k
130
$80k-100k
103
$100k-125k
80
$125k +
32
No College
116
College
99
Adv. Degree
87

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Oven Joy Basket Affinity & Size

brand
basket affinity
Fresh Express 12.2x
Nabisco 10.9x
Skippy 10.9x
Pop-Tarts 9.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
307

Where is Oven Joy Purchased?

channels
index
Drug
0
Food
296
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Starbucks Frappuccino 1.7x
Starbucks 1.6x
Skippy 1.6x
Fresh Express 1.5x

How Did They Pay?

method
index
Cash
130
Credit
40
Debit
135
Food Stamps
138

When is Oven Joy Purchased?

day of week
Sun
15.6%
Mon
13.2%
Tue
12.3%
Wed
17.3%
Thu
10.8%
Fri
16.6%
Sat
14.2%
time of day
Morning
17.4%
Noon
16.5%
Afternoon
31.9%
Evening
27.2%
Late
7.1%

About Our Oven Joy Consumer Insights

How do we know who buys Oven Joy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Oven Joy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.