OxiClean Consumer Insights

Who buys OxiClean?

A OxiClean consumer is generally very high income, African American, and senior age. OxiClean consumers are more likely to purchase OxiClean during larger pantry stocking trips. Brands such as Cascade, Clorox, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

OxiClean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.94
% of Basket $ (median)
9.1%
Total Basket $ (median)
$76.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OxiClean Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
97
35-44
99
45-54
104
55-64
107
65+
127
African American
122
Asian
79
Caucasian
101
Hispanic
103
demographic
index
Has Kids
102
No Kids
96
- $20k
91
$20k-40k
100
$40k-60k
102
$60k-80k
101
$80k-100k
97
$100k-125k
99
$125k +
106
No College
100
College
100
Adv. Degree
102

Understand OxiClean Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

OxiClean Basket Affinity & Size

brand
basket affinity
Cascade 7.6x
Clorox 7.2x
Tide 6.2x
Arm & Hammer 5.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
393

Where is OxiClean Purchased?

channels
index
Beauty
4
Club
98
Dollar
141
Drug
86
Food
88
Gas & Convenience
2
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
102
Credit
103
Debit
100
Food Stamps
51

When is OxiClean Purchased?

day of week
Sun
16.9%
Mon
13.1%
Tue
12.5%
Wed
12.2%
Thu
11.9%
Fri
15.6%
Sat
17.8%
time of day
Morning
15.7%
Noon
18.5%
Afternoon
35.2%
Evening
24.2%
Late
6.4%

Get More OxiClean Data

Contact us for the latest OxiClean consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do OxiClean consumers switch to?

Stop sign

Why do consumers stop buying OxiClean products?

Store front

Which retailers do OxiClean shoppers prefer to shop at?

Sale sign

What motivates consumers to try OxiClean products?

Research the OxiClean Target Market

Arrow and target

Who actually buys OxiClean? Do these consumers match the intended target market of OxiClean?

Thought bubble

What motivates the target market to buy OxiClean?

Magnifying glass

What other target market should OxiClean look at?

Venn diagram

Which other brands have a similar target market?

About Our OxiClean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.