OxiClean Consumer Insights

Who buys OxiClean?

A OxiClean consumer is generally very high income, African American, and senior age. OxiClean consumers are more likely to purchase OxiClean during larger pantry stocking trips. Brands such as Cascade, Clorox, and Tide also tend to be purchased in the same trip. See sample consumer insights data below.

OxiClean Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.94
% of Basket $ (median)
9.1%
Total Basket $ (median)
$76.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

OxiClean Consumer Demographics

demographic
index
Female
102
Male
84
<24
71
25-34
97
35-44
99
45-54
104
55-64
107
65+
127
African American
122
Asian
79
Caucasian
101
Hispanic
103
demographic
index
Has Kids
102
No Kids
96
- $20k
91
$20k-40k
100
$40k-60k
102
$60k-80k
101
$80k-100k
97
$100k-125k
99
$125k +
106
No College
100
College
100
Adv. Degree
102

Understand OxiClean Consumer Behavior

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OxiClean Basket Affinity & Size

brand
basket affinity
Cascade 7.6x
Clorox 7.2x
Tide 6.2x
Arm & Hammer 5.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
393

Where is OxiClean Purchased?

channels
index
Beauty
4
Club
98
Dollar
141
Drug
86
Food
88
Gas & Convenience
2
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.3x
Yoplait Light 1.2x
Crayola 1.2x
Sweet Baby Ray's 1.2x

How Did They Pay?

method
index
Cash
102
Credit
103
Debit
100
Food Stamps
51

When is OxiClean Purchased?

day of week
Sun
16.9%
Mon
13.1%
Tue
12.5%
Wed
12.2%
Thu
11.9%
Fri
15.6%
Sat
17.8%
time of day
Morning
15.7%
Noon
18.5%
Afternoon
35.2%
Evening
24.2%
Late
6.4%

About Our OxiClean Consumer Insights

How do we know who buys OxiClean? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the OxiClean consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.