Oxy (Cosmetics) Consumer Insights

Who buys Oxy (Cosmetics)?

A Oxy (Cosmetics) consumer is generally very high income, Caucasian, and upper middle age. Oxy (Cosmetics) consumers are more likely to purchase Oxy (Cosmetics) during larger pantry stocking trips. Brands such as Neutrogena, Archer Farms, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Oxy (Cosmetics) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.97
% of Basket $ (median)
10.0%
Total Basket $ (median)
$49.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Oxy (Cosmetics) Consumer Demographics

demographic
index
Female
100
Male
102
<24
118
25-34
79
35-44
105
45-54
134
55-64
69
65+
49
African American
69
Asian
65
Caucasian
107
Hispanic
96
demographic
index
Has Kids
109
No Kids
81
- $20k
70
$20k-40k
82
$40k-60k
91
$60k-80k
116
$80k-100k
99
$100k-125k
117
$125k +
121
No College
95
College
101
Adv. Degree
103

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Oxy (Cosmetics) Basket Affinity & Size

brand
basket affinity
Neutrogena 11.9x
Archer Farms 9.4x
Secret 8.7x
Always 8.6x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
314

Where is Oxy (Cosmetics) Purchased?

channels
index
Beauty
12
Dollar
60
Drug
240
Food
13
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.8x
Marlboro Gold Pack 1.7x
Monster Energy 1.6x
YoCrunch 1.6x

How Did They Pay?

method
index
Cash
103
Credit
90
Debit
114
Food Stamps
46

When is Oxy (Cosmetics) Purchased?

day of week
Sun
16.9%
Mon
13.3%
Tue
13.6%
Wed
13.0%
Thu
11.8%
Fri
14.0%
Sat
17.4%
time of day
Morning
10.6%
Noon
16.8%
Afternoon
36.0%
Evening
27.1%
Late
9.5%

Get More Oxy (Cosmetics) Data

Contact us for the latest Oxy (Cosmetics) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Oxy (Cosmetics) consumers switch to?

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Why do consumers stop buying Oxy (Cosmetics) products?

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Which retailers do Oxy (Cosmetics) shoppers prefer to shop at?

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What motivates consumers to try Oxy (Cosmetics) products?

Research the Oxy (Cosmetics) Target Market

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Who actually buys Oxy (Cosmetics)? Do these consumers match the intended target market of Oxy (Cosmetics)?

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What motivates the target market to buy Oxy (Cosmetics)?

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What other target market should Oxy (Cosmetics) look at?

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Which other brands have a similar target market?

About Our Oxy (Cosmetics) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.