Ozarka Consumer Insights

Who buys Ozarka? A Ozarka consumer is generally slightly lower income, African American, and older age. Ozarka consumers are more likely to purchase Ozarka during larger pantry stocking trips. Brands such as Borden, Taylor Farms, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Ozarka Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ozarka Consumer Demographics

demographic
index
Female
98
Male
118
<24
122
25-34
92
35-44
94
45-54
111
55-64
125
65+
85
African American
211
Asian
142
Caucasian
82
Hispanic
163
demographic
index
Has Kids
93
No Kids
116
- $20k
88
$20k-40k
101
$40k-60k
111
$60k-80k
88
$80k-100k
103
$100k-125k
99
$125k +
104
No College
113
College
99
Adv. Degree
92

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Ozarka Basket Affinity & Size

brand
basket affinity
Borden 5.2x
Taylor Farms 4.9x
Ro-Tel 4.7x
Sunbeam 4.5x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
312

Where is Ozarka Purchased?

channels
index
Beauty
3
Club
321
Dollar
1
Drug
39
Food
82
Gas & Convenience
113
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.8x
Sunbeam 1.6x
Farmers Market 1.6x
Natures Own 1.6x

How Did They Pay?

method
index
Cash
88
Credit
99
Debit
110
Food Stamps
89

When is Ozarka Purchased?

day of week
Sun
17.4%
Mon
14.8%
Tue
12.8%
Wed
12.1%
Thu
11.7%
Fri
14.3%
Sat
16.8%
time of day
Morning
18.3%
Noon
17.0%
Afternoon
33.2%
Evening
25.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ozarka consumers purchase?

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Why do Ozarka consumers try new brands?

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Where do Ozarka consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ozarka Target Market

Arrow and target

Who actually buys Ozarka? Do these consumers match the intended target market of Ozarka?

Thought bubble

What motivates the target market to purchase Ozarka?

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What other target market should Ozarka look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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