Ozarka Consumer Insights

Who buys Ozarka?

A Ozarka consumer is generally slightly lower income, African American, and older age. Ozarka consumers are more likely to purchase Ozarka during larger pantry stocking trips. Brands such as Borden, Taylor Farms, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Ozarka Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
6.6%
Total Basket $ (median)
$60.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ozarka Consumer Demographics

demographic
index
Female
98
Male
118
<24
122
25-34
92
35-44
94
45-54
111
55-64
125
65+
85
African American
211
Asian
142
Caucasian
82
Hispanic
163
demographic
index
Has Kids
93
No Kids
116
- $20k
88
$20k-40k
101
$40k-60k
111
$60k-80k
88
$80k-100k
103
$100k-125k
99
$125k +
104
No College
113
College
99
Adv. Degree
92

Understand Ozarka Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ozarka Basket Affinity & Size

brand
basket affinity
Borden 5.2x
Taylor Farms 4.9x
Ro-Tel 4.7x
Sunbeam 4.5x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
312

Where is Ozarka Purchased?

channels
index
Beauty
3
Club
321
Dollar
1
Drug
39
Food
82
Gas & Convenience
113
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.8x
Sunbeam 1.6x
Farmers Market 1.6x
Natures Own 1.6x

How Did They Pay?

method
index
Cash
88
Credit
99
Debit
110
Food Stamps
89

When is Ozarka Purchased?

day of week
Sun
17.4%
Mon
14.8%
Tue
12.8%
Wed
12.1%
Thu
11.7%
Fri
14.3%
Sat
16.8%
time of day
Morning
18.3%
Noon
17.0%
Afternoon
33.2%
Evening
25.9%
Late
5.7%

About Our Ozarka Consumer Insights

How do we know who buys Ozarka? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ozarka consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.