Pabst Blue Ribbon Consumer Insights

Who buys Pabst Blue Ribbon?

A Pabst Blue Ribbon consumer is generally very low income, Caucasian, and young adult age. Pabst Blue Ribbon consumers are more likely to purchase Pabst Blue Ribbon during larger pantry stocking trips. Brands such as V8, Nabisco Triscuit, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Pabst Blue Ribbon Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
31.6%
Total Basket $ (median)
$28.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pabst Blue Ribbon Consumer Demographics

demographic
index
Female
89
Male
212
<24
87
25-34
158
35-44
84
45-54
60
55-64
112
65+
33
African American
26
Asian
104
Caucasian
108
Hispanic
66
demographic
index
Has Kids
86
No Kids
132
- $20k
155
$20k-40k
145
$40k-60k
77
$60k-80k
93
$80k-100k
132
$100k-125k
56
$125k +
57
No College
80
College
105
Adv. Degree
101

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Pabst Blue Ribbon Basket Affinity & Size

brand
basket affinity
V8 9.0x
Nabisco Triscuit 8.3x
Bud Light 7.5x
Red Baron 6.9x
basket size
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
150

Where is Pabst Blue Ribbon Purchased?

channels
index
Club
14
Dollar
1
Drug
102
Food
180
Gas & Convenience
379
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro 1.9x
Bud Light 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
132
Credit
95
Debit
99
Food Stamps
36

When is Pabst Blue Ribbon Purchased?

day of week
Sun
14.2%
Mon
10.2%
Tue
10.0%
Wed
11.8%
Thu
11.8%
Fri
20.7%
Sat
21.3%
time of day
Morning
8.5%
Noon
13.3%
Afternoon
38.1%
Evening
32.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pabst Blue Ribbon consumers purchase?

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Why do Pabst Blue Ribbon consumers try new brands?

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Where do Pabst Blue Ribbon consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pabst Blue Ribbon Target Market

Arrow and target

Who actually buys Pabst Blue Ribbon? Do these consumers match the intended target market of Pabst Blue Ribbon?

Thought bubble

What motivates the target market to purchase Pabst Blue Ribbon?

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What other target market should Pabst Blue Ribbon look at?

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Which other brands have a similar target market?

About Our Pabst Blue Ribbon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.