Pabst Blue Ribbon Consumer Insights

Who buys Pabst Blue Ribbon?

A Pabst Blue Ribbon consumer is generally very low income, Caucasian, and young adult age. Pabst Blue Ribbon consumers are more likely to purchase Pabst Blue Ribbon during larger pantry stocking trips. Brands such as V8, Nabisco Triscuit, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Pabst Blue Ribbon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.99
% of Basket $ (median)
31.6%
Total Basket $ (median)
$28.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pabst Blue Ribbon Consumer Demographics

demographic
index
Female
89
Male
212
<24
87
25-34
158
35-44
84
45-54
60
55-64
112
65+
33
African American
26
Asian
104
Caucasian
108
Hispanic
66
demographic
index
Has Kids
86
No Kids
132
- $20k
155
$20k-40k
145
$40k-60k
77
$60k-80k
93
$80k-100k
132
$100k-125k
56
$125k +
57
No College
80
College
105
Adv. Degree
101

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Pabst Blue Ribbon Basket Affinity & Size

brand
basket affinity
V8 9.0x
Nabisco Triscuit 8.3x
Bud Light 7.5x
Red Baron 6.9x
basket size
index
Urgent Need (1-2 Items)
71
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
150

Where is Pabst Blue Ribbon Purchased?

channels
index
Club
14
Dollar
1
Drug
102
Food
180
Gas & Convenience
379
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Marlboro 1.9x
Bud Light 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
132
Credit
95
Debit
99
Food Stamps
36

When is Pabst Blue Ribbon Purchased?

day of week
Sun
14.2%
Mon
10.2%
Tue
10.0%
Wed
11.8%
Thu
11.8%
Fri
20.7%
Sat
21.3%
time of day
Morning
8.5%
Noon
13.3%
Afternoon
38.1%
Evening
32.7%
Late
7.4%

About Our Pabst Blue Ribbon Consumer Insights

How do we know who buys Pabst Blue Ribbon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pabst Blue Ribbon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.