Pace Consumer Insights

Who buys Pace? Pace consumers are generally slightly lower income, Asian, and upper middle age. Pace consumers are more likely to purchase Pace during larger pantry stocking trips. Brands such as Skippy, Dixie, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Pace Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$116.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pace Consumer Demographics

demographic
index
Female
99
Male
109
<24
97
25-34
101
35-44
98
45-54
110
55-64
90
65+
74
African American
31
Asian
159
Caucasian
93
Hispanic
131
demographic
index
Has Kids
101
No Kids
99
- $20k
61
$20k-40k
100
$40k-60k
112
$60k-80k
104
$80k-100k
102
$100k-125k
89
$125k +
109
No College
76
College
108
Adv. Degree
91

Understand Pace Consumer Behavior

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Pace Basket Affinity & Size

brand
basket affinity
Skippy 10.7x
Dixie 10.0x
French's 9.0x
Quaker Chewy 9.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
336

Where is Pace Purchased?

channels
index
Club
714
Dollar
173
Drug
7
Food
47
Gas & Convenience
15
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.8x
Oroweat 1.7x
Fresh Selections 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
61
Credit
108
Debit
117
Food Stamps
82

When is Pace Purchased?

day of week
Sun
15.0%
Mon
12.4%
Tue
13.4%
Wed
12.3%
Thu
13.0%
Fri
16.1%
Sat
17.9%
time of day
Morning
8.3%
Noon
23.4%
Afternoon
38.1%
Evening
27.4%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pace consumers purchase?

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Why do Pace consumers try new brands?

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Where do Pace consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pace Target Market

Arrow and target

Who actually buys Pace? Do these consumers match the intended target market of Pace?

Thought bubble

What motivates the target market to purchase Pace?

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What other target market should Pace look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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