Pace Consumer Insights

Who buys Pace?

A Pace consumer is generally slightly lower income, Asian, and upper middle age. Pace consumers are more likely to purchase Pace during larger pantry stocking trips. Brands such as Skippy, Dixie, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Pace Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$116.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pace Consumer Demographics

demographic
index
Female
99
Male
109
<24
97
25-34
101
35-44
98
45-54
110
55-64
90
65+
74
African American
31
Asian
159
Caucasian
93
Hispanic
131
demographic
index
Has Kids
101
No Kids
99
- $20k
61
$20k-40k
100
$40k-60k
112
$60k-80k
104
$80k-100k
102
$100k-125k
89
$125k +
109
No College
76
College
108
Adv. Degree
91

Understand Pace Consumer Behavior

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Pace Basket Affinity & Size

brand
basket affinity
Skippy 10.7x
Dixie 10.0x
French's 9.0x
Quaker Chewy 9.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
196
Pantry Stocking (21+ Items)
336

Where is Pace Purchased?

channels
index
Club
714
Dollar
173
Drug
7
Food
47
Gas & Convenience
15
Mass
13
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skippy 1.8x
Oroweat 1.7x
Fresh Selections 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
61
Credit
108
Debit
117
Food Stamps
82

When is Pace Purchased?

day of week
Sun
15.0%
Mon
12.4%
Tue
13.4%
Wed
12.3%
Thu
13.0%
Fri
16.1%
Sat
17.9%
time of day
Morning
8.3%
Noon
23.4%
Afternoon
38.1%
Evening
27.4%
Late
2.8%

Get More Pace Data

Better understand Pace consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pace consumers switch to?

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Why do consumers stop buying Pace products?

Store front

Which retailers do Pace shoppers prefer to shop at?

Sale sign

What motivates consumers to try Pace products?

Research the Pace Target Market

Arrow and target

Who actually buys Pace? Do these consumers match the intended target market of Pace?

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What motivates the target market to buy Pace?

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What other target market should Pace look at?

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Which other brands have a similar target market?

About Our Pace Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.