Pacific Consumer Insights

Who buys Pacific?

A Pacific consumer is generally higher income, Asian, and adolescent age. Pacific consumers are more likely to purchase Pacific during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Pacific Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
2.6%
Total Basket $ (median)
$77.91

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pacific Consumer Demographics

demographic
index
Female
101
Male
91
<24
139
25-34
102
35-44
99
45-54
85
55-64
121
65+
105
African American
73
Asian
120
Caucasian
99
Hispanic
76
demographic
index
Has Kids
102
No Kids
95
- $20k
75
$20k-40k
94
$40k-60k
95
$60k-80k
98
$80k-100k
104
$100k-125k
131
$125k +
100
No College
92
College
97
Adv. Degree
124

Understand Pacific Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pacific Basket Affinity & Size

brand
basket affinity
Taylor Farms 14.7x
TURKEY KNOB 10.5x
Generic Pma 9.6x
Green Giant 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
462

Where is Pacific Purchased?

channels
index
Club
214
Dollar
0
Drug
3
Food
149
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Yoplait Light 1.4x
Jennie-O 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
206
Credit
78
Debit
59
Food Stamps
168

When is Pacific Purchased?

day of week
Sun
17.5%
Mon
14.5%
Tue
13.3%
Wed
10.9%
Thu
10.6%
Fri
14.4%
Sat
18.8%
time of day
Morning
13.6%
Noon
17.6%
Afternoon
36.8%
Evening
27.3%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pacific consumers purchase?

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Why do Pacific consumers try new brands?

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Where do Pacific consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pacific Target Market

Arrow and target

Who actually buys Pacific? Do these consumers match the intended target market of Pacific?

Thought bubble

What motivates the target market to purchase Pacific?

magnifying glass

What other target market should Pacific look at?

venn diagram

Which other brands have a similar target market?

About Our Pacific Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.