Pacific Consumer Insights

Who buys Pacific?

A Pacific consumer is generally higher income, Asian, and adolescent age. Pacific consumers are more likely to purchase Pacific during larger pantry stocking trips. Brands such as Taylor Farms, TURKEY KNOB, and Generic Pma also tend to be purchased in the same trip. See sample consumer insights data below.

Pacific Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
2.6%
Total Basket $ (median)
$77.91

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pacific Consumer Demographics

demographic
index
Female
101
Male
91
<24
139
25-34
102
35-44
99
45-54
85
55-64
121
65+
105
African American
73
Asian
120
Caucasian
99
Hispanic
76
demographic
index
Has Kids
102
No Kids
95
- $20k
75
$20k-40k
94
$40k-60k
95
$60k-80k
98
$80k-100k
104
$100k-125k
131
$125k +
100
No College
92
College
97
Adv. Degree
124

Understand Pacific Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pacific Basket Affinity & Size

brand
basket affinity
Taylor Farms 14.7x
TURKEY KNOB 10.5x
Generic Pma 9.6x
Green Giant 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
462

Where is Pacific Purchased?

channels
index
Club
214
Dollar
0
Drug
3
Food
149
Mass
60
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.7x
Yoplait Light 1.4x
Jennie-O 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
206
Credit
78
Debit
59
Food Stamps
168

When is Pacific Purchased?

day of week
Sun
17.5%
Mon
14.5%
Tue
13.3%
Wed
10.9%
Thu
10.6%
Fri
14.4%
Sat
18.8%
time of day
Morning
13.6%
Noon
17.6%
Afternoon
36.8%
Evening
27.3%
Late
4.6%

About Our Pacific Consumer Insights

How do we know who buys Pacific? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pacific consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.