Pacific Gold Consumer Insights

Who buys Pacific Gold?

A Pacific Gold consumer is generally very high income, Asian, and adolescent age. Pacific Gold consumers are more likely to purchase Pacific Gold during mid to large sized trips. Brands such as Oroweat, Nutella, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Pacific Gold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$150.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pacific Gold Consumer Demographics

demographic
index
Female
99
Male
111
<24
136
25-34
83
35-44
98
45-54
117
55-64
106
65+
111
African American
19
Asian
387
Caucasian
73
Hispanic
109
demographic
index
Has Kids
102
No Kids
95
- $20k
77
$20k-40k
84
$40k-60k
84
$60k-80k
93
$80k-100k
105
$100k-125k
113
$125k +
155
No College
48
College
105
Adv. Degree
137

Understand Pacific Gold Consumer Behavior

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Pacific Gold Basket Affinity & Size

brand
basket affinity
Oroweat 17.7x
Nutella 13.4x
Pop-Tarts 11.4x
General Mills Fiber One 10.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
244
Pantry Stocking (21+ Items)
220

Where is Pacific Gold Purchased?

channels
index
Club
961
Food
1
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Taylor Farms 2.0x
Oroweat 2.0x
Skippy 1.7x

How Did They Pay?

method
index
Cash
41
Credit
123
Debit
117
Food Stamps
59

When is Pacific Gold Purchased?

day of week
Sun
18.3%
Mon
12.1%
Tue
12.9%
Wed
11.4%
Thu
11.9%
Fri
15.4%
Sat
17.9%
time of day
Morning
9.7%
Noon
23.8%
Afternoon
39.1%
Evening
26.2%
Late
1.3%

About Our Pacific Gold Consumer Insights

How do we know who buys Pacific Gold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pacific Gold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.