Pacific Gold Consumer Insights

Who buys Pacific Gold? Pacific Gold consumers are generally very high income, Asian, and adolescent age. Pacific Gold consumers are more likely to purchase Pacific Gold during mid to large sized trips. Brands such as Oroweat, Nutella, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Pacific Gold Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.99
% of Basket $ (median)
10.6%
Total Basket $ (median)
$150.94

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pacific Gold Consumer Demographics

demographic
index
Female
99
Male
111
<24
136
25-34
83
35-44
98
45-54
117
55-64
106
65+
111
African American
19
Asian
387
Caucasian
73
Hispanic
109
demographic
index
Has Kids
102
No Kids
95
- $20k
77
$20k-40k
84
$40k-60k
84
$60k-80k
93
$80k-100k
105
$100k-125k
113
$125k +
155
No College
48
College
105
Adv. Degree
137

Understand Pacific Gold Consumer Behavior

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Pacific Gold Basket Affinity & Size

brand
basket affinity
Oroweat 17.7x
Nutella 13.4x
Pop-Tarts 11.4x
General Mills Fiber One 10.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
244
Pantry Stocking (21+ Items)
220

Where is Pacific Gold Purchased?

channels
index
Club
961
Food
1
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.2x
Taylor Farms 2.0x
Oroweat 2.0x
Skippy 1.7x

How Did They Pay?

method
index
Cash
41
Credit
123
Debit
117
Food Stamps
59

When is Pacific Gold Purchased?

day of week
Sun
18.3%
Mon
12.1%
Tue
12.9%
Wed
11.4%
Thu
11.9%
Fri
15.4%
Sat
17.9%
time of day
Morning
9.7%
Noon
23.8%
Afternoon
39.1%
Evening
26.2%
Late
1.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pacific Gold consumers purchase?

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Why do Pacific Gold consumers try new brands?

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Where do Pacific Gold consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pacific Gold Target Market

Arrow and target

Who actually buys Pacific Gold? Do these consumers match the intended target market of Pacific Gold?

Thought bubble

What motivates the target market to purchase Pacific Gold?

magnifying glass

What other target market should Pacific Gold look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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