Pacon Consumer Insights

Who buys Pacon?

A Pacon consumer is generally very high income, Hispanic, and lower middle age. Pacon consumers are more likely to purchase Pacon during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Pacon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.84
% of Basket $ (median)
5.3%
Total Basket $ (median)
$53.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pacon Consumer Demographics

demographic
index
Female
101
Male
86
<24
65
25-34
91
35-44
125
45-54
94
55-64
49
65+
60
African American
76
Asian
100
Caucasian
101
Hispanic
104
demographic
index
Has Kids
124
No Kids
45
- $20k
75
$20k-40k
81
$40k-60k
95
$60k-80k
102
$80k-100k
98
$100k-125k
119
$125k +
132
No College
82
College
102
Adv. Degree
112

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Pacon Basket Affinity & Size

brand
basket affinity
Crayola 68.8x
Kleenex 7.9x
Ziploc 5.5x
CoverGirl 4.8x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
348

Where is Pacon Purchased?

channels
index
Club
83
Drug
56
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.5x
Yoplait Go-Gurt 1.4x
Gerber Graduates 1.4x
Kelloggs Froot Loops 1.4x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
115
Food Stamps
40

When is Pacon Purchased?

day of week
Sun
15.0%
Mon
12.2%
Tue
12.8%
Wed
14.1%
Thu
13.6%
Fri
15.7%
Sat
16.7%
time of day
Morning
14.1%
Noon
19.2%
Afternoon
35.3%
Evening
25.2%
Late
6.2%

Get More Pacon Data

Better understand Pacon consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pacon consumers switch to?

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Why do consumers stop buying Pacon products?

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Which retailers do Pacon shoppers prefer to shop at?

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What motivates consumers to try Pacon products?

Research the Pacon Target Market

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Who actually buys Pacon? Do these consumers match the intended target market of Pacon?

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What motivates the target market to buy Pacon?

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What other target market should Pacon look at?

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Which other brands have a similar target market?

About Our Pacon Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.