Pagoda Express Consumer Insights

Who buys Pagoda Express? Pagoda Express consumers are generally very low income, African American, and adolescent age. Pagoda Express consumers are more likely to purchase Pagoda Express during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Pagoda Express Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.92
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.06

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pagoda Express Consumer Demographics

demographic
index
Female
100
Male
101
<24
199
25-34
112
35-44
85
45-54
101
55-64
100
65+
83
African American
126
Asian
35
Caucasian
111
Hispanic
56
demographic
index
Has Kids
92
No Kids
118
- $20k
155
$20k-40k
142
$40k-60k
115
$60k-80k
97
$80k-100k
74
$100k-125k
69
$125k +
46
No College
121
College
100
Adv. Degree
75

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Pagoda Express Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.6x
Red Baron 6.3x
Marie Callender's 6.3x
Banquet 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
516

Where is Pagoda Express Purchased?

channels
index
Dollar
139
Drug
3
Food
43
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
118
Credit
73
Debit
97
Food Stamps
280

When is Pagoda Express Purchased?

day of week
Sun
17.8%
Mon
12.5%
Tue
13.1%
Wed
11.1%
Thu
12.7%
Fri
14.6%
Sat
18.2%
time of day
Morning
12.9%
Noon
14.5%
Afternoon
33.4%
Evening
30.0%
Late
9.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pagoda Express consumers purchase?

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Why do Pagoda Express consumers try new brands?

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Where do Pagoda Express consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pagoda Express Target Market

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Who actually buys Pagoda Express? Do these consumers match the intended target market of Pagoda Express?

Thought bubble

What motivates the target market to purchase Pagoda Express?

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What other target market should Pagoda Express look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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