Pagoda Express Consumer Insights

Who buys Pagoda Express?

A Pagoda Express consumer is generally very low income, African American, and adolescent age. Pagoda Express consumers are more likely to purchase Pagoda Express during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Red Baron, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Pagoda Express Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.92
% of Basket $ (median)
4.5%
Total Basket $ (median)
$65.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pagoda Express Consumer Demographics

demographic
index
Female
100
Male
101
<24
199
25-34
112
35-44
85
45-54
101
55-64
100
65+
83
African American
126
Asian
35
Caucasian
111
Hispanic
56
demographic
index
Has Kids
92
No Kids
118
- $20k
155
$20k-40k
142
$40k-60k
115
$60k-80k
97
$80k-100k
74
$100k-125k
69
$125k +
46
No College
121
College
100
Adv. Degree
75

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Pagoda Express Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.6x
Red Baron 6.3x
Marie Callender's 6.3x
Banquet 5.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
516

Where is Pagoda Express Purchased?

channels
index
Dollar
139
Drug
3
Food
43
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
118
Credit
73
Debit
97
Food Stamps
280

When is Pagoda Express Purchased?

day of week
Sun
17.8%
Mon
12.5%
Tue
13.1%
Wed
11.1%
Thu
12.7%
Fri
14.6%
Sat
18.2%
time of day
Morning
12.9%
Noon
14.5%
Afternoon
33.4%
Evening
30.0%
Late
9.2%

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Find Answers to Questions

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Which brands do Pagoda Express consumers switch to?

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Why do consumers stop buying Pagoda Express products?

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Which retailers do Pagoda Express shoppers prefer to shop at?

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What motivates consumers to try Pagoda Express products?

Research the Pagoda Express Target Market

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Who actually buys Pagoda Express? Do these consumers match the intended target market of Pagoda Express?

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What motivates the target market to buy Pagoda Express?

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What other target market should Pagoda Express look at?

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Which other brands have a similar target market?

About Our Pagoda Express Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.